Digital
Malaysia Digital Economy Corporation announce strategic partnership with Immerso AI-IP
Mumbai: Eros Investments & Immerso AI-IP, a leading Global Media, Entertainment, Sports & Technology portfolio of ventures, firmed up a strategic partnership with Malaysia Digital Economy Corporation (MDEC) and other Malaysia Sovereign Companies & Investors. The partnership will see investments of 1 billion dollar, with additional 5,000 jobs made available over the next five years. The vision of this project is to not only provide the best Generative AI and accelerated cloud infrastructure in all of ASEAN, but develop the culture of high-quality research, monetization of AI Models via Media, Entertainment & Sports, and create an eco-system for the future of deep technology.
Global investments in Generative AI hit $21.3 Billion in 2023, however the best companies in this sector are struggling with monetization and building an effective business model for this deep technology business. The Immerso group along with its subsidiaries and affiliates are the largest producers of Indian Films for decades and with their recent partnership with Government of Gujarat in GIFT City, India, the vision is to develop Accelerated Cloud and Generative AI infrastructure. Immerso AI-IP native business is built on the principle of Ethical AI, using 100 Billion+ tokens of licensed content to train foundation models for high quality media, sports and entertainment output that is monetized at scale. This partnership with MDEC will also support the creation of localized foundation models across industry verticals, to be further used by academia, startup ecosystem and large-scale enterprise technology companies. The strategy will feature:
1. Immerso AI University: that will provide a full-fledged curriculum for Generative AI and Deep Technology, along with diploma courses for existing professionals to upscale their learnings. This will also become the foundation of research and development for innovation in Deep Technology and Generative AI.
2. Immerso AI Data Center: This data center along with strategic partners will become the best-in-class cloud architecture and infrastructure for companies to be able to run high fidelity technology across generative AI, gaming, IOT and extended reality.
3. The Immerso AI Park will also create a specific zone and opportunity for international deep technology and generative AI startups to incubate for purposes of research and training and provide significant opportunities for growth and collaboration.
4. AI Movie Studio: Leverage Generative AI Models and Game engine technology to movie portfolio development in conjunction with local and global talent.
5. AI Sports Studio: To develop celebrity sport stars and sports leveraging Gen AI techniques and develop high fidelity gaming or broadcast quality live sports content.
Sharing his thoughts post the meetings in New Delhi, Gobind Singh Deo, Honorable Minister of Digital, Malaysia mentioned, “The trip to New Delhi has opened up new opportunities and will certainly contribute to Malaysia’s booming digital economy. Immerso AI-IP vision to develop the Generative AI Park and AI movie studio will enhance the industry of deep technology, trans-media and digital media production and we are excited to collaborate and scale this alliance.”
Immerso AI CEO Ali Hussein shared, “We would like to compliment the vision of the Digital Minister & MDEC by creating the localized vision for Immerso AI Park. The movie business is a great industry vertical to showcase the range of capability of this new technology and build the acumen for Malaysia to be ready for Generative AI business across all industry verticals across ASEAN.”
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
