Applications
LiveU Unveils Nexus Cloud-Native Universal Gateway for IP Video Workflows
MUMBAI: LiveU, the global leader in IP-video solutions, has today announced the release of LiveU Nexus, a powerful cloud-native universal gateway for digital and IP-based workflows, enabling customers to create even more value from their LiveU EcoSystem setup. LiveU Nexus seamlessly moves IP-video content in and out of different platforms and environments, including SDI, SMPTE 2110 and NDI-based production systems, using existing and new workflows.
Designed to simplify complex IP workflows – especially digital video capturing – LiveU Nexus acts as an efficient and reliable universal gateway for all IP-based feeds within the LiveU EcoSystem. It offers unlimited access to live feeds to and from any systems, letting users bring in, transform, route and output any stream in seconds. Any types of feeds can be seamlessly connected from anywhere, to anywhere, including LiveU’s own LRT™ (LiveU Reliable Transport), SRT, RTMP, HLS and more to on-premises and cloud-based infrastructure. Producers can pull in live content from Zoom, YouTube and other social media platforms with a simple URL or meeting link – no converters or workarounds required.
Matt Zajicek, VP Product, LiveU, said, “Broadcasters are under mounting pressure to integrate a growing number of IP and digital video sources. LiveU Nexus changes the game, accelerating their digital transformations and future-proofing their digital and IP-video workflows. By cutting technical barriers and costs, production teams can focus on creating great content faster and smarter – while maximizing existing investments. It’s already been successfully tested by customers, and we’re excited about the potential ahead.”
Key features include:
• Protocol conversion – Transforming any IP format to LRT™ and other leading protocols, LiveU Nexus pushes any live stream into the LiveU EcoSystem or third-party solutions without any additional hardware or converter.
• Digital/social media capturing and routing – includes Zoom meetings, YouTube videos and Facebook Lives into broadcast workflows, and a web browser as an input inside.
• Elastic cloud scalability – built to grow with production demands in the cloud, as workflows evolve.
Resolutions, frame rates, aspect ratio, and codec differences are automatically normalized across the feeds, ensuring every signal is instantly compatible with the downstream tools. In addition, any IP stream can be sent into LiveU’s IP cloud solutions, including LiveU Studio for cloud production, LiveU Ingest for recording, or LiveU Matrix for IP distribution, and integrated with an installed base of LiveU receivers, without the need for additional hardware or configurations.
Zajicek summed up, “Interoperability is at the heart of the LiveU EcoSystem – and this latest innovation illustrates it even further. By streamlining workflows and deepening integration across the platform, we’re making it easier than ever for storytellers to maximize the value of their video content.”
See how LiveU Nexus works. Book a demo at the LiveU stand, Hall 7, Stand 7.C19: https://get.liveu.tv/ibc-2025/.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
