Applications
Actus Digital powers up AI media monitoring with LiveU boost at IBC2025
MUMBAI: Actus Digital, now a LiveU company, will showcase groundbreaking advances in intelligent media monitoring at IBC2025, demonstrating how strategic investment and resources from LiveU are driving unprecedented innovation in its broadcast compliance and monitoring solutions.
Intelligent Distributed Monitoring Architecture
Actus customers can experience the future of multi-site operations with Actus X’s new distributed monitoring capabilities. By providing the ability to manage multiple regional facilities from a centralized control center, while ensuring each location receives only relevant alerts and customized views, the enhanced solution enables information overload to be reduced, and operational efficiency maximized.
Smart-Monitoring-as-a-Service (SMaaS)
In its new fully hosted deployment option, Actus X is delivered as a secure, cloud-based service, eliminating infrastructure headaches entirely. Customers can simply log in via any browser to access complete monitoring, recording, and analysis capabilities. With no on-premises hardware required or IT overhead, it is easier than ever for incremental value to be created.
AI-Powered Content Monitoring
Actus Digital continues its leadership in AI-enhanced intelligent monitoring tools that transform compliance from a regulatory burden into a business accelerator:
. AI-Powered Insights – Uses transcription, translation, keyword alerts, summarization, and facial recognition to support news monitoring, editorial and marketing.
. Schedule vs. Broadcast Comparison – Identifies mismatches such as incorrect ad placements that result in lost revenue.
. Automated Content Repurposing – Generates clips for VOD or web with automatic ad removal, speeding delivery to viewers and reducing post-production work.
Smart Alert Management and Remote Multiviewer
The Actus X platform delivers alert systems that work with customers’ workflow, not against it. Each user can design their own multiviewer layout and manage just the channels they need whether on-site or remotely making large-scale, multi-location monitoring simple and efficient.
Users can also stay in control from anywhere with the browser-based multiviewer their content, their way, anytime. Live broadcast, online, and OTT streams can be monitored side by side, all on one screen. Archived footage can be instantly reviewed for rapid issue resolution, and unlimited drag-and-drop layouts created, tailored to the specific location and workflow.
Actus Digital president and founder Sima Levy said “With access to LiveU’s resources, we’ve been able to accelerate our ambitions to enhance the value creation, flexibility and scalability aspects of our platform. Our new multiviewer and distributed monitoring capabilities, combined with the option to run fully as a service, are great examples of how we are helping our customers deliver more value from video. No matter where they are, they’ll never miss a moment!”
Visit Actus Digital at IBC2025 in Amsterdam, Hall 7, Stand 7.C19 (LiveU stand), September 12-15 to experience the Actus platform. Schedule demonstrations at https://ActusDigital.com/Events/Tradeshows/ or request online demonstrations.
For comprehensive platform information, visit http://ActusDigital.com.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
