Brands
Re’equil turns 7 with a virtual birthday bash, giveaways and good skin vibes
MUMBAI: Seven years, zero wrinkles! Skincare brand Re’equil proved that anniversaries can glow as much as their products, marking its seventh year with a virtual birthday party that blended fun, gratitude and community.
From 26 to 28 August, fans were treated to an anniversary sale with exclusive discounts. But the real showstopper came on 28 August, when more than 300 people logged into a live zoom celebration. Complete with a DJ set, bollywood-themed games, trivia and riddles, the bash felt less like a marketing event and more like a night in with friends.
Prizes added extra sparkle to the evening. Lucky winners took home Re’equil vouchers worth Rs 5,000, a Rs 30,000 travel voucher and an Apple ipad. The giveaways underscored the brand’s message: skincare is serious, but celebrations can be playful.
Re’equil began its journey with a simple promise of science-backed, dermatologically tested solutions for skin and hair. Seven years on, it has grown into a household name while staying true to its founding belief in real science, real people and real results.
Brands
Davidoff appoints Ahaan Panday as first Brand Ambassador for India
Actor to front new chapter as brand launches Cool Elixir fragrance.
MUMBAI: Davidoff has just found its perfect new splash in India and he comes with star power and a cool, confident vibe. The iconic Swiss fragrance house has announced actor Ahaan Panday as its first-ever Brand Ambassador for India, marking a significant milestone in the brand’s journey in one of its most dynamic markets. Ahaan Panday, known for his fresh energy and strong connect with younger audiences, embodies the modern Davidoff man self-assured yet carefree, ambitious yet grounded. His appointment aligns perfectly with the brand’s “gentleman adventurer” philosophy of adventure, refinement, and living life with intensity.
Sharing his excitement, Ahaan said: “Davidoff is one of those brands I’ve always associated with memories growing up. Cool Water was probably the first perfume I ever tried. To now be named Davidoff’s first Brand Ambassador for India feels incredibly special. I’ve always seen Davidoff as a symbol of confidence and staying true to who you are.”
The collaboration coincides with the launch of Davidoff’s latest global fragrance, Cool Elixir: The New Oud Treasure. This bold composition reinterprets freshness with depth and intensity, featuring a noble oud accord layered with lavandin absolute and rose oxide.
For decades, Davidoff has enjoyed cult status in urban India. With Ahaan Panday now leading the charge, the brand is set to strengthen its cultural presence and connect with a new generation of fragrance enthusiasts through a more contemporary and relatable voice.
In the competitive world of luxury fragrances, Davidoff has made a splash by choosing a young, authentic Indian talent to carry its legacy forward. Expect the scent of success — because when Ahaan Panday teams up with Davidoff, the fragrance game in India is about to get even cooler.
