MAM
Marico expands its millets offering with the introduction of Saffola Masala Millets
Mumbai: Marico, a leading FMCG company, is to announce the launch of its latest innovation – Saffola Masala Millets in two new exciting flavours. This new product line capitalises on the brand’s expertise in democratizing healthy grains, offering a nutritious and flavorful option that aligns with contemporary dietary trends. The new category expands the marque brand Saffola’s millet portfolio, reinforcing its commitment to promoting nutritious yet taste-forward ‘better for you’ products.
As an increasing number of new-age consumers seek nutrient-dense food options, millets have become a popular choice due to their digestive benefits, natural source of micronutrients, and overall positive impact on health. Addressing the needs of modern Indian consumers, Saffola Masala Millets provides a convenient and delicious ready-to-cook option, encouraging consumers to incorporate millets in their daily life. Thus, supporting the government’s vision of encouraging more people to incorporate our very own ‘Sri Anna’ into their daily diets.
Saffola’s Masala Millets, rich in fibre and packed with nutritional benefits are available in two flavors beloved by Indian audiences: Masala Delight and Tomato Delight. The unique blend of spices and flavours ensures a satisfying taste experience that appeals to a wide range of palates. This innovation is a testament to Saffola’s commitment to providing ‘better for you’ taste-forward products that fit seamlessly into the busy lives of today’s consumers
Speaking on the new launch, Marico Ltd chief operating officer of India & foods business Vaibhav Bhanchawat said, “Building on our Oats No. #1 legacy, we are committed to providing ‘better for you’ taste-forward products, that fit seamlessly into the busy lives of new-age consumers. Saffola Masala Millets is a step towards embracing the nutritious grain with a modern twist of delicious Indian flavours. Our goal is to make wholesome food options accessible and affordable for everyone.”
He added “This launch is a part of our broader strategy to expand our millet-based offerings to support the increasing consumer shift towards healthier eating habits. The objective was to create a product that marries the nutritional benefits of millets with the appeal of masala flavours. With Saffola Masala Millets, we aim to pave the way for millets to become a staple in Indian households.”
Saffola Masala Millets come in a convenient 35g pack, priced affordably at just Rs 20/-, making them accessible to a wide range of consumers who are seeking Nutritious and tasty food. Saffola Masala Millets are also available on leading Modern Trade chains such as Relinace and Dmart stores.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
