Ad Campaigns
OAP transforms into OAP Mediatech
Mumbai: Outdoor Advertising Professionals (I) Pvt Ltd, widely recognised as OAP, is to announce its rebranding to OAP Mediatech Pvt Ltd, reflecting its evolution into a comprehensive media solutions provider. Since its inception in 2002, OAP has been at the forefront of the Out-of-Home (OOH) advertising industry, closing the financial year of 2022-2023 with a remarkable revenue of Rs. 373 Crores.
OAP Meditech appoints Yash Punjabi as business director to lead our planning, and strategy team for ATL Media. Yash brings a wealth of experience from GroupM and OMD. Vipul Mehta has joined very recently as head of buying and operations. Vipul is a veteran having multimedia experience at Dentsu, Zenith Optimedia and Graphene before joining OAP Mediatech.
The rebranding to OAP Mediatech aligns with the company’s enhanced focus on leveraging technology, data, and research to offer a wider range of services beyond traditional OOH media. This strategic shift underscores the company’s dedication to innovation and its commitment to understanding and influencing consumer behaviour across various media platforms.
Speaking of the announcement, Abhijit Sengupta, CEO, said “OAP was launched as an OOH specialist agency. Over time, we expanded our services beyond OOH, incorporating research, data, and technology. Our new name, OAP Mediatech, reflects our broader capabilities and commitment to connecting clients with a variety of services across different platforms.”
He further added, “post-pandemic in a short span of time, we’ve launched many new services like ProLocator for OOH, a location intelligence planning tool, and now are working on attribution and reverse targeting. We’re also conducting large-scale EEG studies for AIS (Attention Impact Score) and have deployed ProVisualiser, a survey tool using advanced computer vision technology.
Now we are offering Mainline Media Planning and Buying for TV, Print, Radio, and OTT. Yash Punjabi has joined as Business Director to lead our planning, and strategy team for ATL Media. Yash brings a wealth of experience from GroupM and OMD. And Vipul Mehta has joined very recently as head of buying and operations. Vipul is a veteran having multimedia experience at Dentsu, Zenith Optimedia and Graphene before joining OAP Mediatech.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
