Brands
Iis launches digital learning series ‘iis sikhaega’ for athletes
MUMBAI: Bellary is bringing world-class coaching to your screen. The inspire institute of sport (iis), India’s premier high-performance training hub, has launched a new digital content series titled iis sikhaega. The platform is designed to provide aspiring athletes across the country with practical, expert-led lessons at their fingertips.
The series will feature short, easy-to-follow videos released thrice a month on Instagram and Youtube. Content will range from the basics of fitness and nutrition to advanced training, recovery, and rehabilitation techniques, all explained by iis coaches, trainers and young athletes themselves.
“Our mission has always been to nurture the next generation of Indian athletes,” said inspire institute of sport, president, Manisha Malhotra. “Through iis sikhaega, we want to extend our coaching and technical know-how beyond our campus and make it accessible to youngsters everywhere, especially those outside tier 1 cities.”
With a strong focus on athletes from tier 2 and tier 3 regions, the initiative aims to close the gap between raw talent and professional opportunity. By breaking down complex concepts into simple, engaging lessons, iis hopes to make high-performance knowledge available to every aspiring sportsperson.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
