Brands
Insight hits 400K followers and paints Instagram red with festive flair
MUMBAI: When beauty meets numbers, the results can be dazzling. Insight Cosmetics, one of India’s fastest-growing homegrown makeup brands, has struck a glamorous milestone crossing 400,000 followers on Instagram and is celebrating it in style with the tagline, “Big Milestone, Bigger Savings.”
To thank its ever-growing beauty tribe, the brand is rolling out an exclusive 20 per cent sitewide discount, just in time for the festive season. But that’s not all, Insight is also unveiling a brand-new product line packed with multiuse formulas that blend skincare benefits with makeup innovation. The idea: to offer modern consumers the best of both worlds quality and affordability in every swipe, dab, or blend.
“Reaching 400K followers is not just a number, it is a testament to the trust, love, and loyalty of our community,” said Insight Cosmetics sales & marketing Mihir Jain. “Our promise remains the same: high-quality, cruelty-free, and trend-forward cosmetics that are accessible to all. With festive launches and exclusive offers, we aim to add sparkle to our customers’ celebrations.”
Insight’s journey has been built on products that balance bold statement pieces like long-stay lipsticks with everyday essentials that meet India’s diverse beauty needs. Its community-driven growth mirrors a larger trend: makeup enthusiasts seeking affordable, cruelty-free products that don’t compromise on style.
The 400K milestone cements Insight’s place as a go-to choice for beauty lovers scrolling and shopping across the country. And with discounts, new launches, and a little festive glitter, the brand is ensuring that celebrations look as radiant as they feel.
Brands
Hard Rock kitchen appliances to enter India through EBG Group
Coffee machines and gadgets set to tap Rs 29,000 crore market
MUMBAI: EBG Group has partnered with Hard Rock International to bring a new range of Hard Rock branded coffee machines and small kitchen appliances to Indian consumers, marking the global brand’s entry into the country’s premium home appliance segment.
The partnership will see EBG Group design, develop, manufacture and distribute the appliances under a licensing agreement. The collaboration is backed by a planned investment of Rs 100 crore and is targeting revenue of Rs 500 crore over the next five years.
The companies are looking to tap into India’s fast growing premium home appliance market, estimated at around Rs 29,000 crore and expanding at an annual growth rate of about nine per cent. Their aim is to capture roughly five per cent market share in the coming years.
Globally, Hard Rock has built a strong presence across hospitality, entertainment, retail and lifestyle merchandise. The new venture extends the brand’s music inspired identity into everyday household products, bringing its distinctive design language to modern kitchens.
EBG Group founder and chief executive officer Irfan Khan said the collaboration blends brand appeal with product performance. “Hard Rock represents energy, authenticity and a globally aspirational lifestyle. Through this partnership we aim to introduce a differentiated portfolio of premium coffee machines and kitchen appliances that combine design, reliability and strong brand experience,” he said.
The upcoming product range will pair Hard Rock’s bold aesthetics with high performance technology and premium materials. The first phase of the launch will focus on key metropolitan markets, followed by expansion into other major cities.
Products will be available through leading retail chains, major e commerce platforms and select premium distribution channels, targeting urban consumers looking for appliances that deliver both performance and lifestyle appeal.
