MAM
Kotak banks on dentsu X for fresh media strategy across all platforms
MUMBAI: When Kotak Mahindra Group went shopping for a new media partner, Dentsu X India cashed in. After a tightly contested multi-agency pitch, the banking and financial services giant has handed over its integrated media mandate to Dentsu X, which will service the account from its Mumbai office.
The win is no small deal Dentsu X will now drive the full-funnel media strategy for all of Kotak’s key businesses, including Kotak Mahindra Bank, Kotak Mutual Fund, Kotak Securities, and Kotak Life Insurance. The scope spans the big four channels television, print, radio, and digital branding ensuring the bank’s message cuts across audiences, platforms, and generations.
Known for blending tech, culture, and data to reimagine customer experiences, Dentsu X promises to deliver “outcome-driven solutions” that accelerate Kotak’s marketing and business ambitions. With India’s banking sector doubling down on digital transformation, the collaboration aims to make finance not just accessible, but engaging for the country’s increasingly aspirational consumer base.
Dentsu X India CEO Sujata Dwibedy, called the mandate a “strong testament” to the agency’s agility and integrated offering: “We are truly honoured to partner with a legacy brand like Kotak Mahindra Group. Our future-facing approach will help drive stronger visibility, engagement, and impact across platforms.”
For Kotak, it’s more than just a media deal, it’s about banking on storytelling that resonates in an always-on, attention-fractured world.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
