Brands
Sun King powers up new look as it expands global energy offerings
MUMBAI: Sun King has flipped the switch on a brighter future. The off-grid solar energy giant unveiled a refreshed logo and brand identity on 9 September, reflecting its evolution from a solar home systems pioneer into a global provider of diverse energy solutions.
The new look arrives with an expanded product line that now spans high-capacity solar inverters, advanced electrical lighting, and its flagship home systems, aiming to bring reliable, affordable power to millions across Africa and Asia.
To mark the change, Sun King has launched a digital-first campaign titled Switch to More!, highlighting the four benefits customers can expect: more savings, more peace of mind, more options, and more reliable power. An animated film tells the story of the refreshed logo and the company’s long-term mission of expanding energy access.
“Our refreshed identity reflects our promise to deliver more affordable solar, more appliances that simplify life, and more power for the communities that depend on us,” said Sun King, co-founder, Anish Thakkar.
With over 24 million households powered worldwide and more than 300,000 new systems installed monthly, Sun King’s new identity signals continuity as much as change: the same mission, but a wider beam.
Brands
Sensodyne launches Know Your Dental Age campaign to boost oral health awareness
Nationwide push blends tech, trains and experts to spark early care habits
NEW DELHI: Sensodyne has rolled out its ‘Know Your Dental Age’ campaign across India, aiming to bring oral health out of the shadows and into everyday wellness conversations.
Backed by Ministry of Health & Family Welfare and the Indian Dental Association, the initiative introduces a quick, QR-based Dental Age Test designed to help people understand whether their teeth are ageing faster than expected and what they can do about it.
The move comes as India faces a stark oral health gap, with a large majority experiencing dental issues but often delaying treatment until problems escalate. By nudging people towards early action, the campaign hopes to shift behaviour from reactive fixes to preventive care.
The initiative was launched in Delhi by Anupriya Patel, alongside Ashok Dhoble and Kedar Lele, highlighting a growing push for public and private sectors to work hand in hand on healthcare awareness.
“Oral health is fundamental to overall well being, yet awareness and timely action remain limited,” said Ministry of Health & Family Welfare minister of state for health & family welfare and chemicals & fertilisers Anupriya Patel. “Initiatives like this bring preventive care closer to people and encourage early intervention, which is key to building a healthier India.”
To take the message beyond clinics and into daily life, the campaign is also travelling on select Vande Bharat Express routes, offering screenings and information to an estimated 10 lakh passengers.
Haleon chief executive officer india and president india subcontinent Kedar Lele said the effort builds on years of work to make oral care more accessible and actionable. “When people have the right information at the right time, they are far more likely to act. That is where meaningful change begins,” he noted.
The campaign is being amplified through a 360-degree outreach spanning digital, print, influencers and on-ground activations, with support from dental experts and consumer platforms to widen its reach.
With a mix of technology, mobility and collaboration, Sensodyne’s latest push makes a simple point clear: knowing your dental age today could help you smile better tomorrow.
