MAM
Siju Prabhakaran named chief business officer at Zee5
MUMBAI: Zee Entertainment Enterprises Ltd has appointed Siju Prabhakaran as chief business officer of its streaming platform, Zee5, in a move aimed at bolstering its digital play.
Reporting to Amit Goenka, president of digital business and platforms, Prabhakaran will shape and execute Zee5’s strategy in India and international markets. He will oversee monetisation, profitability and consumer engagement, marrying content with technology to build scale.
A nearly two-decade veteran at Z, Prabhakaran has led the south cluster of linear television channels and driven localised content strategies in Tamil, Telugu, Kannada and Marathi. His new remit involves leveraging synergies between linear and digital businesses to deepen audience connect and push growth.
The company, which has prioritised frugality, optimisation and premium content, sees Zee5 as a core driver of its next phase. The appointment signals a sharper focus on digital revenues while harnessing Z’s language strengths.
