MAM
Rakesh Jha steps in as Eyeota’s unit sales head for North
NEW DELHI: Eyeota has tapped Rakesh Jha to lead sales across northern India, a hire aimed at bulking up the Dun & Bradstreet subsidiary’s reach in the country’s fastest-growing advertising corridor.
Jha spent more than seven years at Times Internet, climbing from senior officer to senior manager of ad sales. He managed headline clients including CoinDCX, Atomberg Technologies, The Sleep Company and Optimum Nutrition, and cut deals with agencies such as Dentsu, Mindshare, Havas Media and Edelman. His remit covered everything from native and programmatic media buys to content-marketing projects on platforms such as Spotlight and Colombia Ads.
Before Times Internet, Jha worked on publisher alliances at LocoVida, helping more than 120 publishers across 11 languages drive audience engagement and programmatic revenues. Known for a forensic eye on CPM, CPC and CPL models, he has a record of negotiating high-yield contracts, running multichannel campaigns and squeezing extra performance from digital budgets.
At Eyeota, Jha will marshal revenue growth and data partnerships across Delhi and neighbouring states, marrying his pitch-perfect sales craft with Eyeota’s audience-enrichment and targeting tools. The company sees India’s northern belt—home to the country’s biggest advertisers—as a critical frontier for its global expansion
MAM
Flipkart elevates Asim Saurav Das to Director role
Nearly decade-long journey sees brand marketing veteran take on senior leadership position.
MUMBAI: When you climb the e-commerce ladder one thoughtful campaign at a time, eventually the view from the top becomes irresistible and Asim Saurav Das has just reached a new floor. Asim Saurav Das has been elevated to director at Flipkart, marking a significant milestone in his nearly decade-long journey with the organisation. In his new role, he will continue to drive strategic initiatives across brand and marketing, contributing to Flipkart’s growth and market leadership in India’s fiercely competitive e-commerce landscape.
Das joined Flipkart as a Management Trainee and has steadily risen through the ranks, holding key positions including Brand Marketing Manager, Senior Manager, and Associate Director. Before Flipkart, he gained early experience with Procter & Gamble and Hindustan Times. His elevation reflects a strong track record in brand strategy, consumer insights, and delivering impactful marketing outcomes.
From trainee to director in under ten years, Das has clearly mastered the art of scaling brands proving that in the world of online retail, the best way to the top is still through smart, consistent steps rather than shortcuts.
