Brands
Hero Motocorp launches all-new Destini 110, a scooter built for every family
MUMBAI: Hero has a new hero on the road. Hero Motocorp, the world’s largest two-wheeler manufacturer, has unveiled the all-new Destini 110: a family-first scooter designed to blend practicality, durability, and style.
Positioned as “Hero ka scooter, scooter ka hero”, the Destini 110 is tailored for India’s largest scooter sub-segment, promising to be a reliable ride for families, first-time buyers, and young riders alike. With its neo-retro look, premium chrome accents, projector LED headlamp, and signature h-shaped LED tail lamp, the scooter balances timeless appeal with modern flair.
Under the hood, the refined 110cc engine paired with Hero’s i3s (Idle stop-start system) delivers segment-best mileage of 56.2 kmpl, ensuring both efficiency and smooth performance for daily commutes or weekend leisure rides.
Practicality hasn’t been compromised. The ‘Destini 110’ comes with a 785 mm long seat, the longest in its class, complete with an integrated backrest for pillion comfort. Spacious legroom, robust metal body panels, a glove box, boot lamp, analog-digital speedometer, and a 190 mm front disc brake add to its everyday usability and safety.
Hero Motocorp, chief business officer- India business unit, Ashutosh Varma said, “With the new Destini 110, we are strengthening our presence in the 110cc scooter category by introducing a versatile yet affordable scooter that can be a trusted companion for everyday mobility.”
The ‘Destini 110’ is priced at Rs 72,000 (VX – cast drum) and Rs 79,000 (ZX – cast disc), ex-showroom Delhi. Available in five colour options including nexus blue, groovy red, and aqua grey, the scooter will hit Hero dealerships across India in a phased rollout.
With its mix of mileage, comfort, durability, and neo-retro design, the ‘Destini 110’ aims to be more than just a scooter, it’s being pitched as the everyday companion every Indian family can rely on.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
