MAM
PM hails Sharma’s re-election as NBDA chief with newsworthy praise
MUMBAI: The news just broke and fittingly, it’s about the man who’s been breaking news for decades. Prime minister Narendra Modi has congratulated India TV chairman and editor-in-chief Rajat Sharma on being re-elected as president of the News Broadcasters and Digital Association (NBDA), calling his leadership “newsworthy” at a time when the media and digital landscape is undergoing seismic shifts.
In a personal letter, the prime minister lauded Sharma’s decades-long contribution to journalism, describing his credibility and deep subject knowledge as invaluable to the industry. “The Association will benefit from your decades-long experience in journalism, your deep understanding of various subjects, and your credibility. Your guidance will be particularly effective in the media and digital world, undergoing modern transformation,” Modi wrote.
The prime minister further expressed confidence that under Sharma’s stewardship, the NBDA would raise the standards of journalism to “new heights” while continuing to play a meaningful role in the interests of society and the nation. “Once again, I wish you all the best for this new term and your future endeavours,” he added.
Sharma’s re-election as president for the 2025–26 term was confirmed at the NBDA’s Board meeting on September 19, 2025. He continues to head India’s largest body of private news broadcasters and digital media players at a time when the lines between legacy and digital journalism are blurring more rapidly than ever.
Alongside Sharma’s re-election, the new NBDA leadership team was also announced. MV Shreyams Kumar, managing director of Mathrubhumi Printing & Publishing, has been appointed vice-president, while Anuradha Prasad Shukla, chairperson & managing director of News24 Broadcast India, has been named Honorary Treasurer.
The reappointment cements Sharma’s place as one of the most influential figures in Indian news media. Having steered India TV to become one of the country’s most-watched news channels and leading NBDA through earlier terms, Sharma’s presidency comes at a crucial moment as the sector grapples with challenges of regulation, digital disruption, and audience trust.
For Sharma, who has spent decades building his reputation as one of India’s most recognisable news anchors and media leaders, the latest endorsement from both peers and the Prime Minister underscores not just his personal clout but also the pivotal role NBDA plays in shaping the future of journalism in India.
And as Modi’s words suggest, the coming year may see Sharma not just reporting the news, but redefining how India consumes it.
MAM
Titan Raga campaign urges women to make time for themselves
New film reframes ‘being busy’ as choosing joy without guilt or permission.
MUMBAI: For many women, the busiest thing on the to do list is often… everyone else. Titan Raga’s latest campaign turns that idea on its head, urging women to reclaim moments for themselves without the quiet guilt that often shadows leisure. Instead of glorifying rest, the brand’s new film celebrates the conscious choice to claim joy, without waiting for permission or feeling the need to “earn” it first.
At the heart of the campaign lies a familiar yet rarely spoken truth. Many women instinctively feel that personal time must come only after every responsibility has been ticked off. Leisure becomes something to justify, and joy is postponed until the to do list runs out. Titan Raga’s message is simple: perhaps it never needed permission in the first place.
The film brings this idea alive through everyday scenes rather than dramatic gestures. A working professional, a mother and a film director move through their daily routines, each quietly negotiating that familiar internal voice that questions whether they deserve a moment to themselves. Instead of waiting for the right moment, they simply choose it.
These moments are small and deeply relatable. A pause in the middle of a hectic day, a quiet personal indulgence, or a few minutes reclaimed from the chaos of everyday life. Individually they appear ordinary, but together they carry a quietly rebellious energy.
The narrative is stitched together by a playful track that flips a common refrain on its head: “Haan hoon main busy… making some time for me.” What once sounded like an apologetic explanation becomes a confident declaration.
Titan Company Ltd. chief marketing officer Ranjani Krishnaswamy said the campaign was shaped by a recurring emotional insight.
“What we kept hearing underneath everything was guilt. Not because anyone was asking women to be constantly available, but because they were asking it of themselves. It is not a rule someone handed them, it is something they carry quietly and instinctively. With this campaign we wanted to speak to that moment when a woman realises she has always had the agency to choose differently,” she said.
Ogilvy Bangalore executive creative director Aarti Nichlani added that the team aimed to spotlight everyday decisions that rarely receive attention.
“The idea was to capture moments women seldom see celebrated, those brief pauses where they choose themselves in the middle of everything else. We wanted the film to feel light, relatable and real because sometimes the smallest choices can feel the most liberating,” she said.
The campaign concludes with a simple thought that neatly sums up its spirit: let’s get busy making time for ourselves.
