MAM
Piping up for good Seagram’s Travel Gear backs real change makers
MUMBAI: Goodness, it seems, never goes out of style and now it comes with luggage tags. Seagram’s 100 Pipers Travel Gear, best known for championing causes bigger than commerce, has unveiled its latest campaign spotlighting real-life champions of change who live the brand’s philosophy of Be Remembered for Good.
The new film features an eclectic cast of changemakers: actor and Climate Warrior Bhumi Pednekar, actor and philanthropist Kunal Kapoor, lake conservationist Anand Malligavad, and eco-conscious entrepreneur Taran Chhabra, co-founder of Neeman’s. Together, they lend star power and substance to a campaign that urges society to put purpose before vanity.
The film captures their journeys from film sets and boardrooms to lakesides and sustainable workshops proving that small acts, when scaled, ripple into movements.
Pednekar, a vocal advocate for climate awareness, has channelled her celebrity into supporting NGOs, funding climate-related podcasts and documentaries, and hosting sustainability events. “I believe in doing things not just for a good life but for the greater good of our world,” she said, describing her partnership with 100 Pipers as a natural extension of her Climate Warrior role.
Ketto.com co-founder Kunal Kapoor who founded India’s largest crowdfunding platform framed his story through responsibility: “With great power comes great responsibility. I’ve championed a platform that ignites compassion, transforming small deeds into profound impacts.”
Malligavad, once a techie and now India’s most recognised lake revivalist, has restored Bengaluru’s water bodies since 2017, inspiring similar efforts nationwide. “My commitment to lake revival is equalled by my passion to inspire others to join this vital cause,” he said.
Meanwhile, Chhabra has reimagined footwear with Neeman’s, creating sustainable shoes that turn plastic into purposeful steps. “In my efforts to blend success with a cause, I have transformed plastic into steps towards a better world,” he remarked, echoing the brand’s ethos.
Launched under the Be Remembered for Good banner, the campaign is more than a glossy commercial. It is a clarion call to action, urging consumers to celebrate those who create ripples of change and to pick up the baton themselves.
By putting real changemakers centre stage, Seagram’s 100 Pipers Travel Gear has chosen to showcase that heroism doesn’t just belong to fictional characters, it thrives in citizens who fight for clean water, climate justice, sustainable fashion, and compassion at scale.
Because when it comes to leaving a legacy, this brand is reminding everyone: travel light, but carry goodness.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
