Brands
L’oréal Professionnel sets guinness record with ‘India’s biggest hair colour moment’
MUMBAI: L’oréal Professionnel has literally coloured outside the lines, bringing together 422 hairstylists and 422 models to set a ‘Guinness world records’ title for “Most people colouring hair” in India. The event, Hair Color Coders 2025, turned a Mumbai hall into the country’s biggest salon, celebrating the artistry, creativity, and skill of India’s professional hairdressing community.
Global Color ambassador Min Kim and actress Kritika Kamra were at the heart of the record-breaking day, demonstrating advanced hair colour techniques while showcasing ‘Iconic browns,’ the brand’s trend of the year. From glossing to balayage and tonal layering, hairdressers proved their prowess, blending education with a dazzling live showcase.
The event spanned a massive one lakh square feet space at Nesco, featuring 60 backwashes and over 5,000 hair colour tubes. It created a buzz online too, generating over 1,000 social mentions in a single day, highlighting the hairstylists’ skill and creativity while giving them a platform to inspire peers and clients alike.
“Hair Color Coders 2025 showcases our ability to set global benchmarks while celebrating India’s hairstyling talent,” said L’oréal India, director, professional products division, Zeenia Bastani. “It was a mega masterclass in creativity, skill, and sheer passion for hairdressing.”
In the months leading up to the event, participants honed their craft through intensive masterclasses, ensuring every transformation reflected precision, artistry, and innovation. L’oréal professionnel India, head of education, Priya Kasthuri Rangan added, “This platform allowed hairstylists to upskill, showcase expertise, and embrace a community built on passion and commitment.”
The day ended with a show-stopping makeover for Kritika Kamra, her hair emerging vibrant, glossy, and perfectly styled in iconic browns. With Hair Color Coders 2025, L’oréal professionnel not only celebrated a record but reinforced its mission: to elevate professional hairdressing in India, combining education, creativity, and innovation in one unforgettable moment.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
