MAM
Vijayavani promotes Arun Karadi to senior vice president
MUMBAI: Vijayavani, Karnataka’s leading daily, has promoted Arun Karadi to senior vice president, recognising his pivotal role in the newspaper’s rise to the top of the state’s media landscape.
Karadi brings over 24 years of experience in media sales and management, with a track record of performance-driven leadership. Since joining Vijayavani in 2014, he has steered the publication to become Karnataka’s number 1 newspaper, combining editorial integrity with market-savvy initiatives.
He started his career at Vijaya Karnataka, before moving to the VRL Group and The Times of India, where he honed his skills in sales strategy, brand development and team building. Known for driving advertiser engagement and fostering strong reader connect, Karadi has helped craft Vijayavani’s winning formula in a competitive media market.
MAM
Casio India unveils ‘Sun Portraits’ campaign for Baisakhi
New LTP-SN6 series celebrates timeless bonds and festive renewal.
MUMBAI: Casio India has found a beautiful way to mark time this Baisakhi by reminding us that some moments are truly timeless. The leading watch brand has launched a heartwarming new campaign titled ‘Making Moments That Matter’, featuring its elegant LTP-SN6 series of watches. The campaign film, created in the spirit of Baisakhi, captures how life changes with time, roles, and cities, yet the bonds and memories that truly matter remain constant.
Set against the backdrop of renewal and gratitude that defines the festival, the film traces a touching journey of relationships that endure despite the passage of time. It highlights how a single meaningful moment can bring loved ones closer again, blending nostalgia with contemporary storytelling.
The new LTP-SN6 series including models such as LTP-SN6KGS-7A, LTP-SN6KR-1A, LTP-SN6KD-2A, and LTP-SN6KR-8A takes centre stage with its understated sophistication and timeless design, perfectly complementing modern Indian sensibilities.
Casio India managing director Takuto Kimura said, “Baisakhi is a celebration of renewal, gratitude, and togetherness. With this campaign, we wanted to reflect on the timeless nature of human connections. Our watches are not just timekeeping devices but companions that become part of these meaningful journeys.”
The campaign reinforces Casio’s commitment to offering classic, thoughtfully designed timepieces made for India, while encouraging people to cherish the bonds that truly matter.
In a world that moves at breakneck speed, Casio has gently reminded us this Baisakhi that the best moments aren’t rushed, they’re simply remembered. A refreshing campaign that proves some things, like true connections and fine craftsmanship, only get better with time.
