Brands
Saya builds festive cheer with Rs 80 crore Grand Umbrella Campaign
MUMBAI: Festivals in India aren’t just about lights and laddoos, they’re also prime time for big-ticket investments. Riding this festive wave, Saya Group, a heavyweight in North India’s real estate sector, has unfurled its Grand Umbrella Campaign with a bold sales target of Rs 80 crore this season. At the heart of the push are two pillars: luxury homes for aspirational buyers and high-street commercial projects for savvy investors. With India’s festive buying sentiment running high, Saya is pitching itself as the brand that delivers both lifestyle value and wealth-creation potential.
Anchoring the campaign is Saya Gold Avenue in Indirapuram, a premium residential address packed with upscale amenities. Indirapuram has recently seen a spike in property prices, turning the area into an investment hotspot. With ready-to-move homes, immediate registry and possession, the project is designed to appeal to families seeking a blend of convenience and luxury.
Adding fuel to the Rs 80 crore drive are marquee commercial destinations Saya SouthX in Greater Noida West and Saya Piazza at Jaypee Wishtown, Noida. With premium brands already leasing space, these projects promise consistent footfall and attractive returns for investors.
To win buyers and investors, Saya has rolled out limited-time festive offers:
. Rs 5 lakh Croma vouchers for new homebuyers
. Flexible payment plans to ease ownership
. Special festive discounts on select projects
. Ready-to-move properties with immediate handover
These deals, Saya says, are designed not as gimmicks but as confidence-building measures in a competitive market.
“This campaign is not just about festive offers, it is about setting new benchmarks for how real estate brands engage with homebuyers and investors,” said Saya Group managing director Vikas Bhasin. “The festive season has always been a strong driver of sentiment in India, and with the Grand Umbrella Campaign, we are confident of crossing our Rs 80 crore revenue target this year.”
With more than 20 years of experience, Saya has built its reputation on timely delivery, premium construction quality, and a transparent approach. The Grand Umbrella Campaign, according to the group, reinforces these values by coupling festive offers with real investment opportunities.
Looking ahead, Saya expects this festive momentum to feed into its broader revenue pipeline for FY2025, strengthening its growth trajectory and cementing its standing as one of NCR’s most trusted developers.
After all, in India’s real estate landscape, festivals don’t just bring joy to homes, they also build the homes themselves.
Brands
Škoda Auto India unveils ‘Easy to Love’ campaign for new Kushaq
Nostalgia meets humour as new SUV charms hearts with a Hindi cinema-inspired story
MUMBAI: Škoda Auto India, in collaboration with BBH India, has launched its latest integrated campaign, ‘Easy to Love’, celebrating the arrival of the new Škoda Kushaq. The campaign fuses nostalgia, humour and cinematic flair, drawing inspiration from the timeless Hindi cinema romance Dilwale Dulhania Le Jayenge to showcase just how effortlessly the Kushaq wins hearts.
Following teasers and a feature reveal aired during the ICC Men’s T20 Cricket World Cup, the main film now brings the car to life with an emotional narrative that positions it as aspirational, relatable and irresistible for modern SUV buyers in India.
Set against everyday urban backdrops, the film follows a corporate professional, a young woman and a family man who, on spotting the Kushaq, are whisked into dreamy mustard-field sequences inspired by the iconic tune from the Hindi cinema classic. Each whimsical daydream snaps back to reality, revealing the car as the spark behind the fantasy. The film concludes with sweeping shots of the Kushaq cruising through mustard fields while highlighting the SUV’s key features.
Škoda brand director Ashish Gupta said the campaign strengthens Škoda’s position in India’s SUV segment, combining safety, quality and driving dynamics with premium features accessible to a wider audience. He added that the narrative blends nostalgia with contemporary storytelling, cementing the Kushaq as both aspirational and approachable.
Propagate India and BBH India chief creative officer Parikshit Bhattaccharya noted that the campaign taps into cultural memory to dramatise the SUV’s appeal. By juxtaposing everyday moments with larger-than-life fantasy sequences, it shows how effortlessly people can fall for the new Kushaq.
‘Easy to Love’ is now live across television, digital, social, print, cinema, OOH and radio. The campaign will also expand into a social-first micro-drama series and brand collaborations designed to keep audiences engaged and deepen cultural resonance over time.
