Brands
Shryoan and abcoffee stir up matcha magic
MUMBAI: When skincare gets a caffeine kick, you know the beauty world is brewing something bold. Shryoan Cosmetics has teamed up with abcoffee in Gurugram to serve up its latest creation, the Super matcha pore tightening serum, and it promises to tighten more than just your daily routine.
Unveiled amid swirls of artisanal matcha lattes and glossy skincare talk, the serum takes its cue from Camellia sinensis leaf extract (aka matcha), Niacinamide and a dose of natural moisturising factors. The recipe? Smaller pores, balanced oil, quenched skin and a luminous finish, all bottled for just Rs 199.
“Super matcha is more than a serum, it’s a celebration of modern, multitasking skincare,” said Shryoan co-founder Drishti Madnani, adding that the serum’s fun, accessible vibe is every bit as important as its results.
By mixing skincare with café culture, Shryoan’s launch felt less like a beauty pitch and more like a lifestyle experience, the kind where antioxidants, wellness trends and a silky finish collide over a matcha latte.
With this collaboration, Shryoan signals that beauty is no longer confined to the vanity mirror; it’s about immersive, everyday rituals. And if this launch is anything to go by, the brand is just warming up before frothing up more trend-savvy skincare concoctions.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
