Brands
Amazon Fresh serves up a feast across 270 cities
MUMBAI: Talk about a shopping sprint. Amazon Fresh is racing ahead this festive season, now available in more than 270 cities across India. The expansion, timed with the Amazon Great Indian Festival (AGIF), marks a 4.5 times growth in reach in just two years and a 40 per cent year-on-year surge in orders within the first two days of AGIF.
From Gorakhpur to Coimbatore, Jalandhar to Hubli, and Jamshedpur to Vellore, customers can now access over 40,000 products delivered to their doorsteps in convenient two-hour slots. The selection spans farm-fresh fruits and vegetables, staples, dairy, packaged foods, frozen items, personal care, beauty, baby and pet essentials, as well as 3,000 regionally loved favourites, including Rajdhani atta, Eastern masalas, GRB sweets, and Sri Bhagyalaxmi staples.
Amazon Fresh India director Srikant Sree Ram said, “Amazon Fresh has grown 4.5 times in reach and 10 times in selection in just two years, transforming how families across India shop for groceries online. By expanding to over 270 cities, we are bringing everyday essentials and festive favourites to more households than ever before. This has been possible thanks to the growth of our seller network and our advanced delivery capabilities, creating one of India’s largest omnichannel grocery networks.”
The initiative is powered by a robust farm-to-doorstep network, working with over 13,000 registered farmers. Every product undergoes a four-step quality process including local collection point inspections, grading and sorting, temperature-controlled storage, and final quality checks to ensure freshness and reliability.
More Retail Limited (MRL), a seller on Amazon Fresh, reported that converting more than 370 offline stores to serve Amazon Fresh customers has fueled a 65 per cent year-on-year growth in 2024, which continues to rise during AGIF.
During the festival, shoppers can snap up deals starting at just Rs 1 and claim a maximum cashback of Rs 400 on their grocery baskets. Diwali décor essentials, including lights, rangoli kits, and traditional sweets, have also been added, giving families the convenience of festive shopping alongside daily essentials. Every weekend, Amazon Fresh Super Value Days provide extra savings on weekly groceries and household products.
With over 40,000 products now on offer, a 10-fold increase from just 4,000 in 2023, Amazon Fresh is bridging the gap between farm and doorstep while celebrating regional diversity. This blend of convenience, variety, and freshness makes online grocery shopping effortless, helping families save time and focus on celebrating with loved ones.
Amazon Fresh, available across 300 cities, delivers products through a temperature-controlled supply chain, combining value, wide selection, and fast delivery. From staples to fresh produce and personal care, the service ensures customers enjoy quality and convenience with personalised features that make shopping seamless.
Brands
Ola Electric announces Champion Mahotsav with Rs 10,000 benefits
Three-day offer across scooters and motorcycles celebrates India’s T20 World Cup win
BENGALURU: Ola Electric has announced #ChampionMahotsav, a three-day nationwide celebration offering benefits worth Rs 10,000 across its vehicle portfolio, following India’s historic third ICC Men’s T20 World Cup victory.
During the limited-period celebration, customers can avail benefits worth Rs 10,000 on any Ola scooter or Roadster motorcycle, extending the festive mood among fans after the national triumph.
An Ola Electric spokesperson said the initiative builds on the strong response received during the company’s earlier Match Mahotsav campaign held during the tournament final.
“Our Match Mahotsav during the T20 World Cup Final received an incredible response from fans across the country. To celebrate India’s historic third T20 World Cup victory, we are extending the celebrations for three more days with #ChampionMahotsav, offering benefits worth Rs 10,000 on any Ola vehicle,” the spokesperson said.
Ola Electric currently offers a broad portfolio of Gen 3 S1 scooters and Roadster X motorcycles.
The premium Gen 3 S1 range includes the Ola S1 Pro+ in 5.2kWh and 4kWh configurations, and the Ola S1 Pro in 4kWh and 3kWh options, priced at Rs 1,85,338, Rs 1,65,338, Rs 1,39,999 and Rs 1,19,999 respectively.
In the mass segment, the company offers the Ola S1 X+ with a 4kWh battery, along with the Ola S1 X in 2kWh, 3kWh and 4kWh configurations, priced at Rs 1,14,999, Rs 77,999, Rs 93,999 and Rs 1,09,999 respectively.
Ola’s motorcycle line-up includes the Ola Roadster X+ in 4.5kWh and 9.1kWh configurations priced at Rs 1,04,999 and Rs 1,84,999. The Ola Roadster X is available in 2.5kWh, 3.5kWh and 4.5kWh options, priced at Rs 74,999, Rs 87,999 and Rs 94,999 respectively.
With #ChampionMahotsav, the company aims to ride the celebratory wave across the country while encouraging more consumers to switch to electric mobility.
