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MAM

Mythik ropes in Jio, MX Player & Walmart veterans to power product-tech vision

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MUMBAI: The global entertainment startup, on a mission to be the “Disney from the East” has unveiled a heavyweight product and technology leadership team with three marquee hires. Sachin Thapliyal joins as founding member & chief product officer, Kamalmeet Singh as chief technology officer, and Nitin Pakhare as head of product design.

Between them, the trio boasts over 60 years of experience across giants like Jiosaavn, MX Player, Amazon, Walmart, Microsoft, Payu, and Paytm, shaping platforms that entertained and engaged millions. From building music and video apps with 100 plus million users to pioneering GenAI architecture, their combined resumes read like a masterclass in consumer-tech at scale.

Thapliyal, who once scaled Jiosaavn past 100 million MAUs and helped shape MX Player into a 175 million-user super-app, will steer product strategy. Singh, an ex-Walmart principal architect and author of large-scale tech design books, brings the muscle of cloud, GenAI, and enterprise-grade architecture. Meanwhile, Pakhare, who has designed experiences for Jiocinema, MX Player, and Yahoo Labs, will focus on ensuring Mythik’s stories look as good as they feel.

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Founder & CEO Jason Kothari is betting on the trio’s mix of creativity and technology to help Mythik deliver its bold promise: reimagining Eastern mythology, history, and folktales for global audiences in compelling, tech-driven ways.

As Kothari put it, “Their experience in building entertainment platforms at scale, architecting global solutions, and creating engaging user experiences aligns perfectly with our mission.”

If Mythik’s new chapter reads anything like its hiring, the East’s tales may just get a blockbuster retelling for the world stage.

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MAM

Kalyan Jewellers launches Nimah Collection campaign

New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.

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MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.

The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.

The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.

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Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.

The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.

In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.

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