eNews
Real Bazar pitches AI matchmaking for the creator economy
MUMBAI:The influencer marketing game is worth $24bn, yet brands still struggle to find creators who actually suit them—and creators still struggle to get paid properly. Real Bazar, a Mumbai startup launched on October 1st, reckons it has the answer: artificial intelligence that plays cupid between companies and content-makers.
Co-founded by Abhishek Mittal and Viraj Dave, the platform uses AI to match brands with creators whose audiences and styles align with their needs, then handles everything from brainstorming reels to tracking performance and processing payments. The pitch is simple: stop wasting time on mismatched collaborations and botched content.
“The creator economy is at a critical inflection point,” says co-founder Mittal. Brands face mounting pressure to produce short-form video content that resonates, he argues, whilst creators struggle to monetise their work effectively. Real Bazar’s gambit is to transform what he calls “transactional collaborations” into sustained partnerships.
The platform offers three core functions. Its AI-integrated reel studio helps companies draft and optimise video content at speed. Its matchmaking engine analyses brand objectives against creator profiles, pairing them by niche, engagement and audience fit. And its collaboration hub manages negotiations, payments and performance tracking in one place.
Whether Real Bazar can solve influencer marketing’s thorniest problems—authenticity, transparency and return on investment—remains an open question. But in a market where brands are desperate for content that converts and creators are hungry for fair pay, the startup is betting that algorithmic efficiency beats human intuition.
The platform launched with little fanfare beyond its press release. Time will tell whether its AI can truly decode the alchemy of viral content—or whether it simply adds another layer of technology to an already crowded market.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
