Brands
Bajaj lights up Kolkata’s Pujo with power and poise
MUMBAI: Talk about turning up the wattage this Pujo! Bajaj plugged into Kolkata’s festive spirit with a sparkling campaign that blended tradition, technology, and a touch of nostalgia.
The brand didn’t just stay home this year, it stepped into the heart of the celebrations, lighting up some of Kolkata’s most iconic pandals. From a radiant LED tunnel at Deshpriya Park to towering displays at Sreebhumi Sporting Club and a 16-day-long sky high LED spectacle at Tala Park Road, Bajaj quite literally became part of the city’s festive glow.
Adding digital dazzle to the celebrations, actress and influencer Ishita Dutta brought her Bengali roots and warm charm to a special film that celebrates the flavours of Durga Pujo. In the short, she recreates her mother’s festive dishes: khichuri, labra, chutney, and payesh, with a little help from the Bajaj Evoque 1000W mixer grinder. With its sturdy motor, Duracut blades, and tough military-grade jars, the Evoque became the star of the kitchen, blending heritage with modern ease.
The campaign encouraged devotees to share their Pujo snapshots across social media, tagging Bajaj electricals and creating a citywide ripple of festive energy online.
With its glowing pandal presence and heartfelt storytelling, Bajaj once again proved it knows how to light up not just homes, but hearts too.
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
