Brands
Mecturing sweeps into festive season with smart Mopx and big savings
MUMBAI: Looks like this festive season just got a smart upgrade! Mecturing, India’s homegrown innovator in smart home and lifestyle tech, has kicked off its ‘Smart festive sale 2025’, a month-long celebration of intelligent living that runs from 22 September to 22 October 2025.
From jaw-dropping discounts of up to 60 per cent, instant 10 per cent savings on SBI and ICICI cards, to 0 per cent EMI options and free Diwali demos, the sale promises to make high-tech living not just aspirational but accessible. Customers can also enjoy a one-year extended warranty and a 10-year suction motor warranty, the first of its kind in the industry.
At the heart of the celebration is the launch of the all-new Mopx series, a futuristic cleaning marvel featuring, biomimetic dual rotating mop technology that mimics real human scrubbing for spotless results. Priced at Rs 24,999, the Mopx delivers professional-grade cleaning designed especially for Indian homes and at a fraction of typical market costs.
Founder and CEO Aditya More summed up the spirit of the campaign perfectly. “The festive season is a time of joy and togetherness. With our smart festive sale 2025, we want to inspire people to embrace smarter living by upgrading to intelligent home solutions that combine convenience, innovation, and long-term value.”
And that’s not all, every purchase during the sale brings assured festive gifts, from smart mixers and consumable kits to water heaters, mop liquids, and even surprise vouchers. Plus, Mecturing’s free exchange plan offers up to 80 per cent buy-back value, underscoring its customer-first approach.
Whether it’s cleaning smarter, cooking quicker, or simply living better, Mecturing’s festive initiative makes sure Indian homes shine brighter and cleaner this Diwali.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
