Brands
Puranique Spirits raises a toast with India entry
MUMBAI: Here’s to new beginnings with a European twist! Puranique Spirits has officially entered the Indian market, bringing a taste of refined luxury with its flagship Puranique Vodka and Puranique VSOP Cognac. The launch took place at an exclusive event at Taj Lands End, Mumbai, with veteran actor Mahesh Manjrekar unveiled as the brand ambassador.
Distilled nine times for exceptional smoothness, Puranique Vodka promises a silky sip, while the VSOP Cognac showcases French craftsmanship at its finest. Drawing from heritage distilleries in France and the Scottish Highlands, Puranique has spent over two decades perfecting spirits now enjoyed in 18 countries.
Puranique Spirits India CEO Anoop Mohan said, “India is a hotspot for premium spirits. Consumers want more than a drink, they want an authentic, world-class experience. Our entry brings European legacy to match India’s growing taste for refined beverages.”
The brand plans to expand its Indian portfolio to 24 premium offerings by 2026, covering five key categories: Cognac, Gin, Rum, Vodka, and Artisan Craft Spirits. Each product promises authenticity, quality, and a touch of luxury for discerning consumers.
Mahesh Manjrekar added, “Puranique is not just about beverages, it’s about creating experiences. I’m proud to be part of a brand that blends heritage, craftsmanship, and refinement for India’s premium market.”
With this launch, Puranique Spirits aims to set a new benchmark in India’s luxury beverage scene, pairing European excellence with the country’s evolving palate for world-class spirits.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
