Brands
Senco Gold channels nature in sparkling new collection
MUMBAI: From forest to fire, Senco Gold turns nature into sparkle. Senco Gold & Diamonds, India’s leading jewellery house, has unveiled its latest collection and campaign, Elements of Nature, with Kiara Advani as the face of the campaign. The collection draws inspiration from the world around us, from the graceful curve of ocean waves and fiery glow of molten lava to the twinkle of stars and delicate forest blooms. Each piece translates these natural wonders into gold, diamond, and polki jewellery with a poetic touch.
Crafted by Senco’s master karigars, the collection celebrates strength, elegance, and the timeless beauty of women, marrying traditional craftsmanship with contemporary design. Kiara Advani embodies this elegance, reflecting the artistry and detail at the heart of Senco’s 85-year legacy.
Senco director and head of marketing & designs Joita Sen said, “With Elements of Nature, we wanted to tell a story as timeless as the earth itself. Jewellery is not just an ornament, it is a narrative. Each design captures the poetry of nature, made with devotion and detail by our artisans. This collection is for every celebration, every moment, not just weddings. We ensure every woman finds something aspirational yet personal.”
Timed for the festive and wedding season, Elements of Nature promises to be a versatile and unforgettable collection, offering brides and jewellery enthusiasts a perfect blend of heritage and modernity.
The campaign film featuring Kiara Advani is now live on Youtube and the collection is available at all Senco Gold & Diamonds stores and online at www.sencogoldanddiamonds.com.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
