Brands
Studds rides high on 50 years of trust
MUMBAI: Half a century on the road, and Studds still has its visor on the future. Celebrating five decades of safety, style and innovation, Studds Accessories Ltd. has launched a powerful new brand film that captures the spirit of trust the brand has built, helmet by helmet, since 1975.
Shot against the breathtaking backdrop of Ladakh, the film is a visual ode to resilience and evolution, tracing how Studds has grown in sync with India’s ever-changing two-wheeler culture. Conceptualised and executed by Continu Media co-founder and director Rudraksh Vashist and produced by Tanya Dudeja, the cinematic piece combines stunning visuals with heartfelt storytelling. It showcases how Studds’ helmets have become more than just protective gear, they’re companions for every kind of rider, from daily commuters to mountain explorers.
“Over the last 50 years, Studds has been the preferred choice for safety and reliability. We’ve evolved with changing times while bringing global standards to India,” said Studds Accessories Ltd managing director Sidharth Bhushan Khurana. “This film celebrates our journey and reinforces our commitment to innovation and customer trust.”
Set to premiere across digital platforms, the film portrays riders across lifestyles and generations, reinforcing the message that a Studds helmet doesn’t just protect, it powers passion and purpose on the open road.
With a legacy built on 7.4 million helmets sold last fiscal and global presence across Asia, Europe, and the Americas, Studds continues to prove that while trends change, trust never goes out of style.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
