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Sporshita Goswami shifts from fundraising to marketing at EAAA Alternatives
MUMBAI: Sporshita Goswami has joined EAAA Alternatives as director, marketing and communications, returning to pure-play communications after a stint straddling fundraising and PR at Modulus Alternatives Investment Managers.
The October 2025 appointment marks a homecoming of sorts for Goswami, who spent the bulk of her career in public relations before moving into investor relations. At Modulus, where she spent two years and five months, she married her media savvy with capital-raising, pitching private credit opportunities whilst managing stakeholder communications.
Before Modulus, Goswami logged nearly five years in group corporate communications at L&T Financial Services, handling messaging for the diversified financial conglomerate. That role followed a four-and-a-half-year stretch as associate director at Perfect Relations, the Mumbai PR shop, where she managed high-stakes client relationships across sectors.
Her career foundations were laid at Adfactors PR, where she spent two and a half years generating story ideas, managing IPO communications and orchestrating product launches. She later moved through MSLGROUP and a brief independent consultancy before landing at Reliance Communications as manager, corporate communications.
Goswami’s pitch is simple: the skills that win media coverage—narrative crafting, relationship building, market intelligence—translate seamlessly to wooing limited partners. Understanding what journalists want isn’t far from decoding what investors demand. Both require trust, transparency and knowing your audience cold.
At EAAA Alternatives, she’ll deploy that crossover expertise in India’s increasingly crowded alternative investment space. The private credit market is heating up, capital is getting pickier, and everyone’s fighting for the same pool of sophisticated money. Goswami’s bet: the firms that tell the best stories will win the biggest cheques
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Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
