Brands
Bolero gets a bold new gear at Raj Vehicles Mohali
MUMBAI: Old favourite, new swagger! The Mahindra Bolero is back on the road with a bolder look and a comfier ride. Raj Vehicles, Mohali’s authorised Mahindra dealership, has rolled out the all-new Bolero range, featuring top-end variants Bolero B8 and Bolero Neo N11.
Priced between Rs 7.99 lakh and Rs 9.99 lakh (ex-showroom Mohali), the refreshed Bolero lineup blends rugged charm with modern touches. Think a redesigned grille, stylish diamond-cut R15 alloys, and a striking new stealth black colour that gives the SUV an unmistakable presence.
Inside, the Bolero now pampers its passengers with 17.8 cm and 22.8 cm touchscreen infotainment systems, plush leatherette upholstery, Rideflo tech, and improved seat contours for all-day comfort.
“The Mahindra Bolero continues to symbolise strength, trust, and versatility,” said Raj Vehicles Mohali managing director Rajvinder Singh. “With its modern styling and advanced features, the new Bolero and Bolero Neo set new benchmarks while retaining their iconic rugged DNA.”
Celebrating 25 years on Indian roads, the Bolero remains a trusted companion for both city drives and countryside trails. Powered by the Mhawk75 and Mhawk100 diesel engines, the new models deliver power-packed performance with impressive fuel efficiency.
Bookings and test drives for the new Mahindra Bolero range are now open exclusively at Raj Vehicles, Mohali, where strength meets style in true Bolero fashion.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
