Ad Campaigns
Yoho Shoes unveils ‘A Page From School’ campaign
Mumbai: As per Yoho, comfort is the foundation of greatness. To mark Teacher’s Day, they unveiled a heartwarming campaign titled ‘A Page From School,’ celebrating the mentorship, connections, and cherished memories shared with teachers during school days.
After extensive internal brainstorming and collaboration with Asish Chopra, the well-known marketer and author of ‘Fast, Cheap and Viral,’ Yoho released an animated video that takes viewers on a nostalgic journey through school life, with shoes as the central character of the story.
On the campaign, Yoho’s founder Prateek Singhal, said, “This campaign is our way of saying thank you to the unsung heroes who keep us on our toes and push us to take bold strides. Just as we at Yoho strive to support every step of India’s growth story with our comfortable and affordable footwear, teachers support the journey of countless students across the nation.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
