AD Agencies
ANI upgrades field units with TVU one 5G pack for stronger live coverage
MUMBAI: ANI, South Asia’s leading multimedia news agency, has upgraded its field production fleet with TVU Networks’ latest TVU One 5G backpack. Designed for challenging environments, the compact pack houses six 5G modem modules, each paired with a dedicated three-antenna Mimo (multiple-input, multiple-output) array, plus a four-antenna Wi-fi Mimo system totalling 22 antennas.
This advanced design significantly improves performance in congested urban areas, crowded venues, disaster zones, and weak-signal rural regions, enabling crews to go live from locations where other systems often fail.
Unlike typical single-antenna printed designs that face near-field interference and self-cancellation when radios are clustered, TVU’s per-modem antenna diversity ensures cleaner rf conditions across carriers and frequency bands. The result is stronger links, higher stability, and more reliable throughput even under demanding conditions.
At the transport layer, TVU’s ISX (Inverse Statmux) technology bonds and orchestrates traffic across all available connections: 5G, ethernet, and Wi-fi, while dynamically routing packets around congestion and cell-edge dropouts. This ensures ultra-low latency and broadcast-grade stability even in contested spectrum environments.
“As South Asia’s leading news agency, it is our responsibility to deliver breaking news with speed, reliability and quality,” said ANI CEO Sanjiv Prakash. “By upgrading to TVU’s latest 22-antenna 5G system, our journalists can now go live from places others can’t: faster, more reliably, and with greater consistency.”
“We engineered TVU One’s RF system to thrive in the harshest real-world conditions,” said TVU Networks CEO Paul Shen. “Its six 5G modules, each with a three-antenna MIMO array, plus a four-antenna Wi-fi Mimo backbone, give it the density and isolation needed to overcome congestion, while ISX technology ensures seamless data flow.”
The TVU One 5G features a total of 22 antennas, comprising six 5G modem modules with three antennas each and a four-antenna Wi-fi Mimo setup. Despite its advanced hardware, the pack remains lightweight and compact, ensuring mobility without compromising performance. Its antenna diversity and isolation architecture mitigate near-field interference effectively, while ISX technology provides real-time bonding and adaptive path optimisation across carriers and frequency bands. The system’s multi-provider and multi-band agility also guarantees stability across varying infrastructures and international deployments, making it ideal for global field operations.
AD Agencies
Havas Media India bags integrated media mandate for Modenik Lifestyle
Agency to steer full-spectrum online and offline campaigns for iconic innerwear brands
MUMBAI: Havas Media India has been appointed as the media agency of record for Modenik Lifestyle, taking charge of both online and offline media strategy, planning, and buying for the popular innerwear and lifestyle brand.
Modenik Lifestyle is home to some of India’s most trusted brands, including Enamor, a leading fashion lingerie label celebrated for its modern designs, and Dixcy Scott, renowned for comfort and mass appeal across generations. Together, these brands reflect Modenik’s vision of delivering aspirational yet accessible lifestyle products to millions of Indians.
Under the new mandate, Havas Media India will oversee end-to-end media across Television, Print, Radio, Cinema, Digital, Out-of-Home, Mobile, and BTL activations. The partnership comes as Modenik accelerates its integrated media presence nationwide, with a special focus on South India where Havas Media has been expanding rapidly.
Modenik Lifestyle Pvt Ltd CEO and executive director Shekhar Tewari said, “We wanted a media partner who truly understands both digital and traditional landscapes. Havas Media India brings a sharp, data-driven approach and strong on-ground execution. We look forward to reaching the right audiences at the right moments and creating something impactful together.”
Havas Media Network India CEO Mohit Joshi added, “Modenik Lifestyle embodies the desire of brands to mean more and consumers to connect deeply. Their iconic products have won the love of generations, and we are thrilled to partner with them to drive desire-led growth across every touchpoint.”
Havas Media India & Havas Play COO Uday Mohan noted, “With brands like Dixcy Scott and Enamor, our goal is to elevate existing equity with seamless, insight-led campaigns. South India is a particularly exciting growth region, and this win reflects the momentum of our teams there.”
The mandate reinforces Havas Media India’s position as one of the fastest-growing media networks in India and strengthens its footprint in South India, a market known for its regional nuances and hyperlocal consumer engagement.
