Brands
TSS dishes out a festive feast of cookware and toys this Diwali
MUMBAI: This Diwali, The Stone Sapphire India Pvt. Ltd. (TSS) is laying out a spread of innovation, celebration and everyday magic and it’s all wrapped up in a shiny new product lineup across homeware and toys. Whether you’re hosting a grand family dinner or chasing superheroes around the living room, TSS has something that might just become the talk of your Diwali gathering.
Leading the charge is Corelle, the globally loved dinnerware brand, which is offering a never-before festive deal on its iconic dinner sets. Priced from Rs 6,599 onwards, this is the first time Corelle has dropped its price tags in India and it’s doing so to support good old-fashioned in-store shopping. While online discounts continue to battle for attention, TSS is taking a stand for traditional retailers, encouraging consumers to rediscover the joy of festive browsing in their local markets. With elegant designs, unbeatable durability, and that signature lightweight feel, Corelle dinner sets are now easier to gift or keep than ever before.
But it’s not just the table getting a glow-up. Corelle is also setting new standards in the kitchen with the launch of Duranano: the world’s only uncoated non-stick cookware. Crafted using patented Nano Technology and made from 100 per cent pure stainless steel, Duranano skips the chemical coatings altogether. The result? Cookware that’s 1.5 million times more abrasion-resistant and 3.5 times tougher than your regular stainless steel pans. It’s the kind of gear that says “I care about your health” while still making sure your festive ladoos don’t stick. In a season where indulgence is inevitable, Duranano makes a strong case for clean, conscious cooking, without taking the fun out of frying.
Over in toy territory, TSS’s homegrown brand Skoodle is giving Diwali gifting a superhero-sized upgrade. Enter the Marvel RC cars & bikes series, featuring officially licensed designs that bring the action straight to your living room. From rugged monster trucks to sleek superhero bikes, these remote-controlled rides combine speed, style and storylines kids already love. Whether you’re shopping for a young fan or secretly hoping for a go at the controls yourself, this range promises festive excitement with every rev of the engine.
Speaking about the launches, TSS managing director and CEO Shobhit Singh summed up the season’s spirit, “This Diwali, our focus is on innovation with purpose, introducing products that enhance everyday living while supporting India’s trusted retail ecosystem.” It’s a sentiment that runs through every offering in the TSS catalogue this year, thoughtful, well-crafted and rooted in real-world usefulness, but with just enough sparkle to feel special.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
