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HDFC Securities busts fraudsters with flair
MUMBAI: HDFC Securities has launched Kya Aap Taiyyar Ho?, a nationwide fraud awareness drive that brings Bollywood storytelling to the world of financial security. The campaign, part of the company’s Knowyourmoney initiative, uses humour, drama, and realism to show how easily scams can slip into everyday life, and how awareness can be the ultimate defence.
Directed by award-winning filmmaker Nitesh Tiwari of Dangal and Chhichhore fame, the campaign stars Manoj Pahwa, Bhuvan Arora, and Sapna Sand as part of a quirky ‘Fraudster Family’ that hilariously exposes modern investment scams. Through engaging short films, the series demystifies online trickery and emotional manipulation that have cost countless families their savings.
“When you see people lose their hard-earned money, you realise awareness isn’t optional, it’s essential,” said Tiwari. “This campaign empowers every investor to stay informed and protect what they’ve built.”
With a mission to make financial literacy entertaining and accessible, HDFC Securities has turned Knowyourmoney into one of India’s largest hybrid awareness programmes, reaching over 1.1 crore people weekly through videos, podcasts, community sessions, and gamified learning in 13 languages.
HDFC Securities EVP & CMO Puneeth Bekal noted, “Fraud has evolved in scale and sophistication, and the only sustainable defence is awareness. Kya Aap Taiyyar Ho? gives people the tools to make informed decisions and safeguard their money.”
The campaign’s creative offshoots, from a comic strip series called Bear and Bull to interactive games like Investment Heist and a forthcoming Fraudster’s Dossier, make money matters feel less intimidating and more engaging. It even celebrates citizens who have successfully spotted and stopped scams, proving that financial vigilance can be learned.
By combining cinema, community, and conversation, HDFC Securities isn’t just teaching people how to protect their money, it’s turning awareness into a movement. After all, when it comes to scams, prevention is the smartest investment of all.
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SpiceJet’s recovery takes flight as market share doubles
Domestic market share jumps from 1.9 per cent in September to 4.3 per cent by December
GURUGRAM: SpiceJet has staged a sharp domestic comeback, more than doubling its market share in just three months as rapid capacity expansion restores the airline’s presence across key routes.
India’s low-cost carrier lifted its domestic market share from 1.9 per cent in September 2025 to 4.3 per cent by December, driven by a 56 per cent rise in capacity during the third quarter following the induction of 16 aircraft.
The capacity surge translated into a broader network, tighter schedules and stronger passenger traction, helping the airline regain lost ground in several high-traffic markets.
Momentum has continued into the current quarter. SpiceJet doubled its available seat kilometres (ASKMs) from about 55 crore to 105 crore, marking a significant strengthening of its operational footprint. Over the full year, the airline plans to more than double capacity again, targeting 220 crore ASKs by winter 2026 and operating over 300 daily flights.
To support the expansion, SpiceJet is working to scale its fleet to around 60 aircraft through a mix of wet and damp leases, alongside the phased return of grounded planes. The airline has also signed a memorandum of understanding for the induction of 10 additional aircraft.
SpiceJet chief business officer Debojo Maharshi, said the rapid rise in market share reflected steady progress in rebuilding capacity and restoring network depth. The airline’s focus, he added, remained on improving reliability, strengthening connectivity and scaling operations in a measured and sustainable manner.
