Brands
Eicher Motors’ electric vehicle chief heads for the exit
NEW DELHI: Mario Alvisi is revving off into the sunset. The chief growth officer for electric vehicles at Eicher Motors has tendered his resignation, effective from the close of business on 31 December 2025. His departure marks the end of a standalone EV push at the Indian automotive firm.
The company, better known for its Royal Enfield motorcycles, says it is strategically integrating its electric vehicle brand and commercial teams with its core operations. Translation: the EV experiment is being absorbed into the main business. Eicher reckons this will harness the company’s “full strength, scale and expertise” to execute its electrification strategy with speed and precision.
The regulatory filing to India’s stock exchanges was notably thin on gratitude or future plans for Alvisi and was dated 13 October. It focused squarely on the reorganisation—a signal that Eicher is betting its EV future on integration rather than isolation.
Whether folding the cards or going all in remains to be seen. But for Alvisi, the road ahead lies elsewhere.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
