MAM
India’s AI ambitions hit the high note with Microsoft scholarship surge
MUMBAI: India isn’t just coding the future, it’s rewriting it, line by line, in AI. The country has emerged as one of the top applicant nations for the 1 million dollars Microsoft AI Innovator Global Scholarships, a landmark initiative by Women in Cloud, launched alongside Opulis: Women Powering Microsoft’s Trillion-Dollar Shift.
The collector’s edition coffee table book endorsed by Microsoft and the Microsoft Alumni Network celebrates 50 women tech leaders who have helped steer the company through its transformation into the AI era. But this is more than just glossy pages and golden stories; Opulis doubles up as a career catalyst through its Book-to-Scholarship Model, where every purchase unlocks real AI learning opportunities for aspiring professionals.
Since its launch, the scholarship programme has drawn over 700 applications from 20-plus countries, including Brazil, the US, Nigeria, India, Australia, South Africa, Canada, Kenya, and Egypt. India’s strong showing underscores its growing momentum in AI skilling particularly among young professionals and women technologists eyeing the global digital workforce.
“We’re ensuring that access to AI careers and education isn’t limited to a few, it belongs to everyone, especially women ready to lead India’s digital future,” said Opulis president of women in cloud and executive producer Chaitra Vedullapalli. “Electricity unlocked the industrial revolution, and AI is unlocking quantum progress.”
Through 1,000 Opulis book pre-orders worldwide, Women in Cloud has already unlocked 100 Microsoft AI Certification Scholarships offering learners world-class credentials that can power careers worth Rs 55–60 lakh per annum. The move is projected to create over Rs 60 crore in new economic value annually, translating to about 7 million dollars in wages and an estimated 21 million dollars total economic impact.
The ultimate goal? To ignite 1,000 AI careers by 2030, powered by book sponsorships, corporate grants, and community support proof that storytelling and access can together spark large-scale economic mobility.
Marking Microsoft’s 50th anniversary, Opulis also spotlights five Indian-origin women leaders shaping the company’s AI journey: Chaitra Vedullapalli, Monika Mital Gupta, Aparana Gupta, Sharmila Rathinam, and Nitasha Chopra. Among them, Aparana Gupta, based in India, leads as Director of Engineering and Principal Software Engineering Manager at Microsoft embodying the homegrown excellence the programme seeks to inspire.
Available in hardcover and digital editions across Amazon, Barnes & Noble, and over 4,000 global retailers, Opulis carries a unique promise: every 10 books sold funds one AI Innovator Scholarship, creating a virtuous loop of knowledge, opportunity, and empowerment.
In the end, Opulis isn’t just chronicling women who powered Microsoft’s trillion-dollar shift, it’s scripting a new chapter where Indian women and technologists worldwide can claim their seat at the AI table. And this time, they’re not just participating in the revolution, they’re training it.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
