Brands
Billboard hits the right note with India debut
MUMBAI: The world’s most recognised music media brand is striking a new chord with the launch of Billboard India, in partnership with Other Side Ventures Pvt. Ltd., backed by media advisor Priyanka Khimani. The move marks Billboard’s entry into one of the world’s most vibrant and fast-evolving music markets.
Set to go live in early 2026, Billboard India will bring the brand’s signature offerings to the subcontinent, from its iconic charts, lists and music awards to exclusive editorial features, interviews, merchandise and events. The platform aims to celebrate India’s sonic diversity, spotlighting both the glitz of Hindi cinema soundtracks and the pulse of the indie scene making waves across streaming platforms worldwide.
Priyanka Khimani, the driving force behind the partnership, said the venture will provide “one unifying voice to measure and highlight the incredible growth and success of India’s music industry,” adding that Billboard India aims to be “a world-class experience powered by data, celebrating talent with pride and prestige.”
Echoing her enthusiasm, Billboard CEO Mike Van said, “India’s music scene is one of the most dynamic and culturally rich in the world. With Billboard India, we’re thrilled to recognise its extraordinary diversity while connecting the country’s thriving music community to our global stage.”
Based in Mumbai, Billboard India’s editorial team will be announced soon, setting the stage for a high-decibel debut that promises to amplify India’s music to the world.
Brands
Ola Electric announces Champion Mahotsav with Rs 10,000 benefits
Three-day offer across scooters and motorcycles celebrates India’s T20 World Cup win
BENGALURU: Ola Electric has announced #ChampionMahotsav, a three-day nationwide celebration offering benefits worth Rs 10,000 across its vehicle portfolio, following India’s historic third ICC Men’s T20 World Cup victory.
During the limited-period celebration, customers can avail benefits worth Rs 10,000 on any Ola scooter or Roadster motorcycle, extending the festive mood among fans after the national triumph.
An Ola Electric spokesperson said the initiative builds on the strong response received during the company’s earlier Match Mahotsav campaign held during the tournament final.
“Our Match Mahotsav during the T20 World Cup Final received an incredible response from fans across the country. To celebrate India’s historic third T20 World Cup victory, we are extending the celebrations for three more days with #ChampionMahotsav, offering benefits worth Rs 10,000 on any Ola vehicle,” the spokesperson said.
Ola Electric currently offers a broad portfolio of Gen 3 S1 scooters and Roadster X motorcycles.
The premium Gen 3 S1 range includes the Ola S1 Pro+ in 5.2kWh and 4kWh configurations, and the Ola S1 Pro in 4kWh and 3kWh options, priced at Rs 1,85,338, Rs 1,65,338, Rs 1,39,999 and Rs 1,19,999 respectively.
In the mass segment, the company offers the Ola S1 X+ with a 4kWh battery, along with the Ola S1 X in 2kWh, 3kWh and 4kWh configurations, priced at Rs 1,14,999, Rs 77,999, Rs 93,999 and Rs 1,09,999 respectively.
Ola’s motorcycle line-up includes the Ola Roadster X+ in 4.5kWh and 9.1kWh configurations priced at Rs 1,04,999 and Rs 1,84,999. The Ola Roadster X is available in 2.5kWh, 3.5kWh and 4.5kWh options, priced at Rs 74,999, Rs 87,999 and Rs 94,999 respectively.
With #ChampionMahotsav, the company aims to ride the celebratory wave across the country while encouraging more consumers to switch to electric mobility.
