MAM
Atul Projects builds its brand with new marketing head
MUMBAI: Looks like Atul Projects just got a solid foundation for its next big story. The Mumbai-based real estate developer has appointed Piyush Niljikar as its head of marketing, signalling a brand reboot built on creativity, strategy, and legacy.
With over 15 years of experience across advertising and real estate, Piyush brings a blend of creative and commercial flair. He’s led campaigns at Creativeland Asia and WYP Worldwide, shaping brands such as Mercedes-Benz India, Godrej Cinthol, United Colors of Benetton, Zee5, Arrow and TAJ Group. In real estate, his standout achievement was driving a sell-out in just 18 months at CCI Projects, followed by an award-winning stint at Ashwin Sheth Group, where he led the buzzworthy Spot The Orange Dot campaign.
“Piyush’s deep understanding of brand building and integrated marketing aligns perfectly with our vision of redefining luxury living through innovation and quality,” said Atul Projects managing director Aakash Patel. “His leadership will be key in amplifying our brand presence and delivering impactful, customer-centric campaigns.”
On his new role, Piyush said, “Atul Projects has a proud legacy built on trust and transparency. I’m thrilled to shape a brand narrative that resonates deeply with homebuyers while driving real business growth.”
As Atul Projects expands its residential footprint across the MMR region, Piyush’s appointment marks the start of a new chapter, one where legacy meets modern marketing muscle, and every campaign is built to last.
