Brands
McDonald’s India launches ‘The Signature Collection’ gourmet burgers
Mumbai: McDonald’s India – North and East has announced the launch of its new ‘Signature Collection,’ a lineup of gourmet burgers. The signature collection is aimed at tapping the growing premium segment by adding culinary sophistication to McDonald’s iconic menu, setting new benchmarks for quality and flavor in the quick-service restaurant industry.
Ahead of the launch, McDonald’s launched ‘Imagined in AI’ campaign leveraging the power of AI technology to bring an interactive experience for customers to imagine ‘The Signature Collection’. The campaign combined user-provided inputs with AI-generated visuals, offering customers an immersive experience with the brand along with a chance to avail ‘Signature Collection’ reward card benefits.
Commenting on the launch of the new Signature Collection, McDonald’s India – North and East MD Rajeev Ranjan said, “We’ve handpicked the finest ingredients to create our Signature Collection of gourmet burgers that offer a remarkable gastronomical experience. Each burger is meticulously crafted to deliver a distinctive organoleptic sensation, engaging all senses to provide a multi-sensorial delight with every bite. This collection promises a truly elevated dining experience, combining gourmet quality with the beloved flavors of McDonald’s.”
McDonald’s has introduced its Signature Collection in North and East India, offering a new dining experience with gourmet ingredients.
The Signature Collection features a soft potato bun that complements the juicy patties. The Grand Cheese burger includes a molten cheese patty and a corn and cheese patty, topped with smoky chipotle sauce, lettuce, red cabbage, and gherkins. The Grand Chicken burger features a tender chicken patty with mayo, lettuce, red cabbage, gherkins, and a cheese slice.
Dining-in customers receive their burgers with complimentary fries on a wooden paddle, and crew members are dressed in Signature Collection uniforms. The Grand Cheese and Grand Chicken burgers are priced at Rs 225 and Rs 229, respectively.
The new Signature Collection is perfect for a delicious meal on the go, and can be relished at the nearest McDonald’s restaurant, through Delivery (Swiggy, Zomato or Magic Pin), takeaway, or drive thru.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
