MAM
Publicis Groupe’s Sweety Advani joins Wondrlab as CFO
NEW DELHI: Platform-first martech start-up Wondrlab has appointed Sweety Advani as its chief financial officer (CFO). She will be based in Mumbai, and will report to Wondrlab founder & CEO Saurabh Varma. Advani joins from Publicis Groupe, where she was the finance director for South Asia.
“Wondrlab’s exponential growth needed a finance head that can keep up with our momentum. Advani is a proven results-oriented leader with tremendous financial expertise. Her vision and ambition for Wondrlab matches ours, making her the perfect fit for the role,” said Varma.
Advani has almost two decades of industry experience with stints across key organisations in India. Before taking on her role at Publicis Groupe, she was the finance director for another of the Groupe’s agencies – Leo Burnett India. She has also spent considerable time in companies such as WPP, Essar, Reliance and Pfizer, to name a few.
“2020 was a great year for Wondrlab and 2021 looks even better; I don’t think this opportunity could have come at a better time for me. I look forward to supporting Wondrlab’s momentum with financial strategy and learnings,” Advani added.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
