e-commerce
Ecom Express unveils 11-ft ganpati idol crafted from 1001 delivery boxes
Mumbai: Ecom Express Ltd (“Ecom Express” has unveiled its festive season celebrations with a unique and artistic initiative. In a vibrant display of art, teamwork, and inclusivity, employees gathered at the company’s Mumbai office to construct an awe-inspiring 11-foot Ganpati idol entirely out of 1001 delivery boxes. This unique endeavor not only highlights Ecom Express’s commitment to sustainability but also invites everyone to partake in the joyous celebrations surrounding the festival.
The unveiling of the Ganpati idol serves as a reminder of the power of collaboration and unity within the Ecom Express family. Employees across various departments contributed to this artistic endeavor, showcasing their dedication and teamwork. The initiative echoes Ecom Express’s commitment to fostering a sense of community among its workforce while embracing cultural traditions that resonate with many in India. The celebration is made even more special by 11 specially abled children who worked with Ecom Express employees to create a beautiful idol, showing how inclusivity boosts creativity and strengthens community bonds.
This year’s Ganpati celebration emphasises art and creativity as essential components of our societal fabric. By repurposing delivery boxes into a stunning idol, Ecom Express is not only celebrating innovation but also promoting sustainability through creative recycling practices. As the festive season approaches, this heartwarming project sets an inspiring tone for communities to come together in joy and celebration.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
