MAM
MiQ bolsters its India commercial leadership team
Mumbai: MiQ, a global data-driven programmatic media firm, announced strategic hiring and promotions to spearhead growth, enhance client services, and reinforce its position as a leading programmatic player in India.
MiQ has announced the appointment of associate vice president, revenue & agency partnerships, Ribhu Mishra with additional focus on driving business operations for the west region. Ribhu brings over a decade of expertise in media and digital advertising, having previously led partnerships and agency development at Amazon for major media agencies across India. His extensive experience at companies like Amazon and Appier will be pivotal in enhancing MiQ’s client relationships and accelerating growth in programmatic, connected TV, and retail media domains.
Speaking on his new role, Ribhu said, “I am thrilled to join MiQ and embark on this exciting journey. I look forward to driving scalable revenue growth and strengthening partnerships with brands and agencies. Together with the MiQ team, I am eager to create new success stories and achieve new milestones.”
To deliver greater value and localised support to clients across key regions in India, MiQ has made two key promotions in its regional commercial leadership team. MiQ elevated Meenal Gupta to regional director for the south region and Juhi Lalchandani to regional director for the north region.
Meenal has been with MiQ for over two years and has over 15 years of experience in business development, client relationship management, and account management in the media and advertising industry with OLX, Hindustan Times, Inmobi, and Yahoo.
Juhi is a seasoned business professional with over 14 years of experience spanning media, food technology, and manufacturing industries. Having contributed to leading companies such as Zee5 and Uber Eats, Juhi has developed a robust expertise in driving revenue growth and managing high-impact accounts.
“I am very excited to take on regional leadership responsibilities. My key focus will be to increase revenue across the South region by expanding our geographical reach and building and nurturing relationships with agencies and clients.” said Meenal on her elevation.
Speaking on her new role, Juhi said, “I firmly believe that the future of digital advertising lies in leveraging data and technology to reach the right users at the right time and place with personalised communication. I am confident that MiQ, with its innovative data and tech DNA and deep customer focus, will set new standards in the industry. I am grateful and thrilled to be a part of this pathbreaking journey.”
These leadership appointments will be pivotal to MiQ’s growth strategy in India by strengthening its presence in key regions and deepening its understanding of client requirements across diverse markets and industries.
Speaking on these appointments, MiQ India & South Asia head of growth and revenue, Varun Mohan said, “We are excited to onboard Ribhu to our regional leadership team, along with the well-deserved elevations of Meenal and Juhi. Their combined expertise, strategic vision, and commitment to excellence will be pivotal as we continue our journey of ambitious growth. These appointments underscore our dedication to providing exceptional solutions and unmatched service to our clients and agency partners. MiQ continues to invest heavily in the Indian market with a strong focus on Connected TV (CTV), retail media, and our innovative data solutions, reaffirming our commitment to lead the programmatic industry and make it better.”
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
