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Times Now announces special programming for assembly elections 2021

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MUMBAI: Times Now has announced an unmatched programming line-up for the upcoming assembly elections under Mandate 2021. With its special programming, Times Now, India's election news headquarters will once again be at the forefront of election news coverage tracking the state assembly elections of five states, Assam, Kerala, Tamil Nadu, West Bengal and Puducherry. Through engaging properties, Times Now offers the most extensive coverage of the elections, making it more exciting and captivating for its viewers. 

1. Pre-Poll Surveys: Capturing the mood of five states going to the polls (Tamil Nadu, West Bengal, Puducherry, Assam, Kerala) and the mood of the nation ahead of the critical election, Times Now will broadcast two opinion polls in association with C Voter. C Voter or centre for voting opinions and trends in election research headed by top psephologist Yashwant Deshmukh is a leading international stakeholder research organization with its roots in India. Powered by state-of-the-art research practices, managerial acumen, world class analysts and a phenomenal track record of predictive analysis on various polls, C Voter produces high quality data on voting, public opinion, and political participation. Presenting how the elections will likely shape, the surveys will be a significant indicator of which way the electorate may swing. The first of these opinion polls will be telecast on 8 March 2021 and the second opinion poll will on 24 March.The analysis is powered by a panel of experts like Dr Anand Ranganathan, Sanjay Jha, Senior journalists R Rajagopalan, Shekhar Iyer, Sanjeev Shrivastava and Author Chetan Bhagat, among others. 

2. Exit Polls: On the last date of polling 29 April, Times Now in association with C Voter will broadcast an exit poll of the states going to the polls. Using state of the art technology and on ground field research the polls maps the stat and the data is then processed to call a projection for a state. The results are a fair indication of how the election has played out with the voters. 

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3. Result Day Live: On 2 May Times Now will bring result day Live with a new age look at election result analysis. Featuring some of the country's top election analysts & experts, Times Now bring several unique properties that help viewers understand what the voters have told us and why the result has shaped the way it is. Moving away from traditional analysis like swing and vote patterns, Times Now uses big data analytics and mathematical models to bring the viewer a holistic news watching experience. This along with a stellar panel of former journalists and political analysts analyse every move of the election for the viewers.

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News Broadcasting

Network18 channels lead YouTube news viewership in March 2026

CNN-News18, News18 India and CNBC channels top categories with record views

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MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.

At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.

In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.

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The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.

The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.

In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.

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