Brands
Kartik Aaryan is Doritos’ first brand ambassador in India
NEW DELHI: Nacho chip brand Doritos has signed on actor Kartik Aaryan as its first-ever brand ambassador in India. This partnership will further help increase the brand’s reach in India and amplify the uniquely bold messaging of Doritos.
“Kartik perfectly embodies what the brand stands for and will help amplify the distinct crunch of Doritos in an authentic, relatable, and enjoyable manner,” the company said in an official statement.
“Doritos has been my favourite snack especially when I am relaxing, watching a movie, or playing games with my friends. I am so excited to partner with the brand that represents a crunchy style and bold attitude. I look forward to collaborating with one of the world’s favourite nacho chip brand and entertain audiences in an original, unconventional and engaging way,” shared Aaryan.
“The Doritos brand is all about boldness. Kartik Aaryan’s daring and charged personality helps him step out of his comfort zone and this fits perfectly with the brand,” Doritos brand head Dola Halder said. “He brings a strong connect and influence over the Doritos consumer as he embodies the spirit of the young and fearless. With him on board, we are confident of strengthening the engagement with our consumers and building greater visibility for Doritos across India. We are very excited about our dynamic collaboration with Kartik and believe it will elevate the brand proposition in an original and crunchy style.”
As part of the association, Aaryan recently posted a picture of himself on social media holding a placard with jumbled letters “TOROIDS”, which got likes from lakhs of fans and followers and led to a comment storm. The brand will launch a campaign featuring the actor across media platforms.
Aiming to tap smaller town markets, PepsiCo India has launched Rs 10 entry-level price point Doritos packets to drive consumption in tier-2 and tier-3 markets. The brand is available across neighbourhood stores, modern retail and e-commerce channels in the country.
Brands
PeopleStrong appoints Adishri Charla SVP marketing to drive global growth
Former UiPath marketing head to scale brand, demand and expansion across regions
NEW DELHI: PeopleStrong has brought in marketing heavyweight Adishri Charla as senior vice president, marketing, tasking her with sharpening the company’s global brand and fuelling its next phase of growth.
Charla steps in with nearly two decades of B2B marketing experience across both fast-moving start-ups and global technology giants. She joins from UiPath, where she served most recently as director and head of marketing for India and Saarc, playing a key role in the automation firm’s rise to category leadership in the region. Her work there ranged from revenue-driven marketing strategies to building strong customer and community engagement programmes.
At PeopleStrong, Charla will oversee global brand strategy, demand generation and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
CEO Sandeep Chaudhary said the company was looking for a leader who could connect brand storytelling with measurable business outcomes. “Adishri brings global marketing experience and strong team leadership. We are confident she will help sharpen our positioning and support our next phase of expansion,” he said.
Charla previously held marketing roles at Oracle India and IBM India, working across cloud, systems and product marketing. An MBA graduate from Symbiosis Centre for Management and HR Development, she has also completed executive programmes at Columbia Business School and ISB.
Sharing her excitement about the move, Charla said PeopleStrong has the potential to reshape how organisations across the region think about HR technology. She added that her focus will be on building stronger brand connections while driving measurable business impact.
Backed by Goldman Sachs Alternatives, PeopleStrong today serves more than 500 enterprises and has won several industry recognitions, including honours at the ET Human Capital Awards and the People Matters Infini-T Awards. Charla’s appointment signals the company’s intent to strengthen leadership as it scales its global ambitions.
