MAM
Two in three Indians claim to be happy in August 2024: Ipsos IndiaBus Happiness Monitor
Mumbai: Ipsos IndiaBus Happiness Monitor maps happiness quotient of Indians along the length and breadth of the country, across target groups, cohorts and demographics shows, largely Indians are a happy bunch. The torrid times notwithstanding, with extreme weather flare-ups and impact of rising cost of living, two in three Indians (65 per cent) claim to be happy in August 2024, though there has been a significant drop in happiness consecutively for two months: minus five per cent in Aug and previously of minus five per cent drop in July.
Citizens of the west zone (88 per cent), tier one (85 per cent), metros (74 per cent), the north zone (73 per cent), SEC A (72 per cent), tier 2 (70 per cent), high education (68 per cent), employed – part time/ full time (68 per cent), females (67 per cent), 18minus 30 years (67 per cent), full time parents/ homemakers (66 per cent), students/ pupils (65 per cent), 45 plus age group (65 per cent), SEC B (65 per cent), 31 minus 45 years (64 per cent), males (64 per cent), low education (64 per cent) were seen to be the happiest. Citizens in tier three (43 per cent), the east zone (44 per cent) and the south zone (46 per cent) reported lowest happiness levels.
Elucidating on the findings of the survey, group service line leader, public affairs, corporate reputation, ESG and CSR – Parijat Chakraborty said, “Prima facie, while there is a significant dip in happiness levels from July, let’s not miss the woods for the trees – majority of Indians are in a happy state of mind, though the monsoon has wreaked havoc and adversely impacted several regions of India. We also see blips of dip in happiness levels across demographics, but once again majority of our citizens polled claim to be happy. The tragic rape and murder of a young doctor in Kolkata and the unrest in Manipur has seen happiness levels drop by minus 21 per cent in the East zone. Natural calamities have impacted the southern region and the lower strata of society. On the other hand happiness has surged for the metros, tier1 cities and the west zone.”
Biggest contributors to happiness
The survey further delved deeper to understand some of the areas that added most to happiness. Though we see dip around all of them compared to the previous month, but their contribution to happiness was seen to be immense. The trend chart shows the trend line across all attributes.
Family (73 per cent) continues to be the biggest source of happiness in August 2024, followed by health (65 per cent), friends’ circle (65 per cent), colleagues/ business associates, employer or work (64 per cent) and neighbours (57 per cent) etc. Further happiness also depended on macro minus situations impacting the psyche of citizens. For instance, economic and financial conditions (53 per cent), situation in the country (53 per cent) and the situation in the world (49 per cent). All three areas have seen a significant decline in happiness of minus six per cent, minus 4 per cent and minus 4 per cent respectively.
“Happiness isn’t just a state of mind. The Ipsos IndiaBus Happiness Monitor, month minus on minus month highlights the areas that drive happiness and depending on a plethora of areas and being defined by close family ties, personal well being, social fabric, work situation and colleagues; one’s economic and financial condition has a significant bearing on happiness and likewise the macro areas of situation in the country and the world. Global turbulence or violence in the country can upset citizens and likewise financial squeeze, after all it is often said, money can buy happiness. Definitely retail therapy elevates happiness, likewise discretionary spends are done when the immediate economic needs are met, like eating out, shopping etc,” added Chakraborty.
The chart below shows happiness has yominus yoed over the months. But a minor dip here and there does not take away the significant contribution each area is making to drive happiness.
The Ipsos IndiaBus Happiness Monitor is a monthly, pan India omnibus (which also runs multiple client surveys), that uses a structured questionnaire and is conducted by Ipsos India on diverse topics among 2200+ respondents from SEC A, B and C households, covering adults of both genders from all four zones in the country. The survey is conducted in metros, tier one, two and tier three towns, providing a more robust and representative view of urban Indians. The respondents were polled face to face and online. There is city minus level quota for each demographic segment that ensures the waves are identical with no additional sampling error. The data is weighted by demographics and city-minus class population to arrive at national average. Data collection is done every month and the results are calculated on two minus months’ rolling sample.
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Brands
Atomberg unveils AC rotary compressor technology at Acrex 2026
Move marks entry into Hvac components with India built solution
MUMBAI: Atomberg Technologies has unveiled a new air conditioner rotary compressor technology at Acrex India 2026, signalling the company’s entry into the Hvac components space and expanding its engineering capabilities beyond consumer appliances.
The compressor has been developed by the company’s B2B engineering arm, Atomberg Innovation Private Limited, which focuses on building engineering solutions for the consumer durables and Hvac ecosystem.
Designed and manufactured in India, the rotary compressor is built for 1.5 tonne air conditioners and integrates high efficiency motor technology with improved noise, vibration and harshness performance. The system also complies with Indian regulatory standards, positioning it as a locally developed alternative in a segment often reliant on imports.
The development marks Atomberg’s latest step in expanding its technology portfolio into Hvac component systems while continuing its push towards indigenous innovation in appliance engineering.
Atomberg Technologies founder and chief executive officer Manoj Meena, said the launch reflects the company’s evolution from appliance innovation to deeper engineering solutions. “Our journey began with reimagining everyday appliances through technologies such as BLDC motors. Today we are building advanced engineering solutions in India, including this AC rotary compressor, as we expand into the Hvac ecosystem,” he said.
Atomberg Innovation operates as an end to end original design manufacturing partner, developing solutions that include motor technologies, integrated drive systems, embedded control platforms and manufacturing capabilities. Its portfolio spans technologies such as air conditioning motors, motor drivers based on field oriented control algorithms, solar tracker motors and drone motors.
The company’s engineering infrastructure covers the full product lifecycle, from electronics design and digital twin modelling to testing and manufacturing through in house facilities such as SMT lines, motor assembly units and automated production systems. This integrated setup allows some products to move from concept to production in as little as three months.
By combining vertically integrated manufacturing with engineering led design, Atomberg aims to strengthen India’s capabilities in advanced appliance components while supporting the broader push for domestic technology development and reduced dependence on imports.
