MAM
Sanjay Kaul steps down as Impact Communications CEO
NEW DELHI: Impact Communications founder & CEO Sanjay Kaul has stepped down from his current position. He is an industry veteran with more than three decades of experience in rural marketing and has been instrumental in building Impact as a rural marketing practice in India. He also serves as the chairman of National Advisory Board of Rural Marketing Association of India.
Kaul has handed over the mantle to the new leadership team. Nidhi Singh, who has been part of the founding team will be the new CEO, while director- strategy planning Kalpana Raina will take the role of chief operating officer. Both have been part of the core team from the organisation’s formative days.
“My journey of building Impact from scratch has been fulfilling, enriching and nothing less than a celebration,” said Kaul. “I have been fortunate to have a passionate and talented bunch of professionals in my team, who have both been part of my challenges and success, will always cherish those wonderful memories. I am leaving Impact at the helm of very creative, experienced and knowledgeable professionals and with a solid foundation. I am sure new leadership has both capacity and capability to take Impact to next level as rural is evolving and changing faster than ever before.”
Kaul is embarking on a new entrepreneurial journey, with plans to build a technology enabled rural market development, sales and distribution company.
“We have already plunged into this exciting new journey and will make formal announcements next month. Data driven approach and measured growth will be at the heart of the service offerings of the new venture,” he added.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
