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Sanket Atal takes charge as Salesforce sr VP & India MD

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BENGALURU: Cloud software firm Salesforce has brought on Sanket Atal as senior vice president and managing director, sites (India).

Atal’s new role came into effect on 15 March 2021. He will report to Salesforce India CEO & chairperson Arundhati Bhattacharya.

Previously, the business strategist was managing director at financial software firm Intuit India and group vice president at tech giant Oracle.

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"Atal's appointment is a reflection of our commitment and continued investment in India. We welcome him to Salesforce and look forward to driving even greater innovation and success in this market," said Bhattacharya.

Atal will be tasked with driving the next phase of growth for Salesforce in India combining the best of design thinking and digital strategies to build breakthrough customer experiences and ways of working with specific focus on operational execution.

India is home to the second highest Salesforce workforce outside of the US, with over 4,000 employees across Hyderabad, Mumbai, Delhi and Bengaluru.

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"Given my passion and deep experience with the start-up ecosystem, I am also excited to empower businesses of all sizes, particularly start-ups, to create future-ready solutions leveraging the Salesforce platform,” said Atal.

Launched in 2016, the Salesforce Centre of Excellence (CoE) located in Hyderabad has been instrumental in fuelling innovation globally, building end-to-end solutions for customers. Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age.

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Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal

Tax authorities flag alleged misclassification of restaurant services

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MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.

The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.

The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.

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In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.

The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.

Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.

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The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.

The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.

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