MAM
Affine redefines its positioning with a new brand identity
New Delhi: AI and data engineering consulting and solutions firm Affine has unveiled its new brand identity, which captures its decade-long journey as a catalyst for business transformation for global and Indian enterprises.
According to the firm, the new brand image manifests Affine’s commitment to bring forward insights, intelligence, and recommendations through AI, data engineering, and cloud. The new positioning is aimed at enterprises, conglomerates, and GCC’s seeking ‘game-changers’ to transform their businesses and accelerate the enterprise decision-making process.
Affine’s co-founder and CEO Manas Agrawal said the new identity resonates with today’s business demand. “We are witnessing an exponential technologies era driven by creativity and innovation. Businesses are in urgent need of transformation to stay relevant and remain competitive and we are at the forefront of this revolution. We are thrilled to be part of this journey and will continue to drive innovation and impact-driven insights for our clients.”
According to the firm, the identity also reaffirms its commitment to investing in strategizing and building deep solutions relevant to the business needs of the enterprises.
“Innovation has always been a part of the Affine DNA and driving force behind client success. With AI and digital transformation becoming the number one priority for CXOs across the industries, we are well equipped to solve the next-gen business problems. Our new logo embodies our strong beliefs in innovation, readiness, and ultimately client success”, said Affine’s co-founder and head of solutions and AI practice, Vineet Kumar.
With a decade’s experience in delivering several AI-driven solutions for business transformation, Affine’s industry expertise lies in assisting businesses with end-to-end solutions through – AI transformation consulting, cloud advisory and assessment, data engineering design, and development advanced analytics, AI and ML solutions deployment, and architecture design. The firm has partnered with several premier academic institutions in the past including IIT Bhubaneswar and IIT Kharagpur.
“The new brand identity and positioning is a continuation of our core belief that we need to be at the forefront of building new capabilities and competencies to be able to offer best in class solutions to our customers,” said co-founder Abhishek Anand.
MAM
Deepfakes target women in 93 per cent of cases, report finds
Pi-labs study shows 900 per cent rise in female-focused synthetic media; India sees 60 per cent jump in cybercrime complaints.
MUMBAI: Deepfakes aren’t just fooling cameras, they’re hitting women hardest, turning pixels into a new kind of weapon. A new report from creator intelligence platform Pi-labs has revealed that nearly 93 per cent of deepfake victims are women, with deepfake content targeting females surging 900% in recent years. The findings paint synthetic media as a fast-escalating digital threat with a stark gendered impact.
In India, cybercrime complaints involving women rose from about 50,000 in 2024 to nearly 80,000 by 2026, an increase of roughly 60 per cent in just two years. Almost 98 per cent of deepfake pornography is aimed at women, often powered by face-swapping apps and bot networks that disproportionately target females, including school-age girls. Victims typically fall in the 18–30 age group, with Bengaluru reporting a growing share of cases.
Globally, 62 per cent of deepfake abuse cases involving women go unreported due to stigma, in India, over one-third of women facing online harassment take no action, and many reduce their digital presence after abuse. Close to 33 per cent of women remain unaware of protective laws.
City-level trends show Bengaluru leading with nearly 30 per cent of complaints, followed by Hyderabad (14 per cent), Mumbai (13 per cent), Chennai and Kolkata (5 per cent each), and Delhi (3 per cent).
Pi-labs, CEO and founder Anukush Tiwari said, “AI is one of the most powerful technologies of our time, but like every powerful tool, it reflects the intent of those who use it. We are witnessing a growing trust deficit in digital spaces, where identity can be manipulated within minutes and reputations can be damaged overnight.”
Image morphing and deepfake videos remain the most common forms of misuse. The report also notes a new trend: fully AI-generated female personas (not based on real individuals) gaining high engagement on social platforms, raising questions about digital credibility.
Detection remains challenging due to widespread generative tools and rogue creators. Industry estimates suggest over 5,000 face-swap tools and more than 1,000 voice-cloning applications are accessible online.
pi-labs offers pi-authentify, an AI-driven detection system that scans media for generative markers and provides authenticity scores, as well as Namokavach, a verification portal delivering confidential assessments within two working days. The Payal gaming case was resolved using pi-authentify’s forensic analysis.
The report urges minimising digital footprints and adopting detection tools to limit replication risks. It frames the gendered impact of synthetic media as an urgent digital safety issue requiring coordinated action from individuals, platforms and technology providers.
In a world where faces can be borrowed in seconds, the real crime isn’t just creation, it’s the silence that follows, and women are paying the heaviest price.
