e-commerce
UpGrad for Business to impact 1mn plus professionals in the workforce
KOLKATA: Edtech platform UpGrad is all set to add yet another milestone to its credit by impacting additional one million plus professionals in the workforce through its b2b offering, UpGrad for Business.
Realising the importance of reskilling and the pace of digital transformation accelerated by Covid2019, companies across various sectors such as PSUs (Power Grid Corporation of India), ITeS (Hewlett Packard Enterprise), manufacturing (Welspun Group), consulting (PwC), analytics (Fractal Analytics), BFSI (HDFC Life Insurance), media (Bennett, Coleman and Company Ltd) and PR (Adfactors PR) among others have chosen upGrad for Business as one of their most trusted learning and development (L&D) partner.
With industries racing towards being data-driven, organisations seek to have the twin power of data and technology to add to their competitive advantage. Data skills have turned into the single largest skill gap in organisations followed by digital technologies. In order to address these skill gaps, UpGrad for Business has aligned its programs across the critical pillars of data, technology, management and behavioural skills.
According to a report titled, The Human Impact of Data Literacy by Accenture and Qlik, despite nearly all employees (83 per cent) recognising data as an asset, few are using it for informed decision-making. While 53 per cent of employees trust their decisions more when they are based on data, four in five (80 per cent) still frequently defer to a “gut feeling” rather than data-driven insights when making decisions.
UpGrad for Business president (head) Minaxi Indra commented, "The UpGrad for Business team is customer-obsessed and takes pride in ‘hyper-contextualising’ learning for our customers. We build industry-relevant case studies based on the customer's industry and their business needs. Our focus on creating a specialist-level workforce makes us a pioneer in the online b2b learning space. We ensure our customer's workforce contributes to their organisational business outcomes by learning from our world-class university partners. UpGrad for Business enables leadership competency building and a future-forward business across entry-level and middle management employees."
PwC US Advisory director Deepesh Hiran further added, "UpGrad has a very strong brand name from an analytics perspective in the market and a very strong client portfolio. We realised that the maturity of understanding the analytics business and the maturity of the analytics content was reflecting while we were evaluating upGrad as a partner."
UpGrad for Business aims to build a lifelong learning partnership with firms and organisations to deliver expected and exceptional outcomes. Today, as companies are continuously transforming, the L&D culture is evolving too. Organisations need to adapt their corporate training strategies to keep abreast with the changing business needs. Keeping the speed and scale of digital transformation in mind, UpGrad for Business is focused on delivering measurable business efficiencies for organisations across employee productivity, business profitability and growth.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
