Kids
Nickelodeon urges kids to share & care with ‘Give More, Grow More’
MUMBAI: While the pandemic showed us the flip side of life and divided nations more than ever, it also enabled us to realise the importance of resilience and humanity. Leveraging this opportune time to educate kids about sharing, Nickelodeon has returned with the latest edition of the India leg of the global pro-socio campaign Together for Good. This year, Nickelodeon along with NGO partner Goonj is inspiring kids to share with those in need and spread happiness, with the message of “Give More & Grow More.”
The campaign will see Nicktoons bring the message of fostering kindness through two engaging, fun and lighthearted on-air films that show kids the difference that they can bring in the lives of others by sharing and learning to give more. Link https://www.nickindia.com/together-for-good/.
Viacom18 Hindi mass entertainment & kids TV network head Nina Elavia Jaipuria said, “As a responsible broadcaster for kids, their well-being and growth is at the center of all our initiatives at Nickelodeon. Over the years we have introduced several social initiatives themed under ‘Together For Good’ to inspire positive behavioral change amongst kids. We believe that kids are the change agents of society and teaching them the importance of sharing is a key step towards helping instill a sense of empathy and high EQ.”
As part of the campaign, Nickelodeon will be using several creative outreach methods to drive the message of Give More & Grow More amongst kids. The highly engaging digital campaign will see promotions on high reach platform like Youtube which will be further supported by a social media plan on Facebook and Instagram.
Apart from this, the campaign will also come to life through engaging with mommy networks and influencers across cities who will help amplify the reach and ensure the message reaches far and wide.
Together for Good is Nickelodeon's worldwide initiative that believes anyone, anywhere, anytime, can help make the world a better place. The previous editions of the campaign highlighted hard hitting topics including the academic pressure faced by young kids, child safety, sexual abuse among kids and more. This edition will once again take a step towards fostering a sense of community and care, most relevant in the current global scenario of nations coming out of a global health crisis.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
