Music and Youth
This April Fool’s Day, MTV says “The Joke Is on Us”!
MUMBAI: Gives you “Mazak Ban Gayi Zindagi” feels, right? As we continue to share a hearty laughter on different jokes and memes all through the day, little do we realize, “The Joke is on Us”, courtesy- Society and its unreasonable expectations. And while we continue to be in the rat trap, MTV is here to remind us this April Fool’s Day that the joke’s on us, through a bone tickling yet an impactful brand film.
The April Fool’s Day brand film by MTV opens to a family setting and showcases a boy, who is passionate to learn guitar but is burdened by the gyaan of “Board exams aa rahe hain. Yeh ek saal focus karo, badmein toh aish hi hain.” The progression follows when he tries to pick up his hobby during his entrance exams, MBA preparation and Marriage. Finally, when the boy, all settled now, asks his parents “Lo ho gaya settle! Kya ab mein apni zindagi jee sakta hoon”, he is reminded of his current responsibilities as a father.
Relatable much.
In a fine blend of quirk and impact, the film showcases the guitar as a symbol of joke that our life has been playing on us and unfortunately, there’s no escape from it. Towards the end of the film, we see the protagonist conditioning his baby in a similar fashion, which is a blatant reminder of how certain conventions are followed across generations.
So, this April Fool’s Day, raise a toast with MTV and have a laugh for being the fools we never intended to be!
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MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
